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- Frequently Asked Questions
Messages
- Customer Lifetime Value (CLTV or customer value): Meaning & calculating
- What is a Marketing Qualified Lead (MQL)?
- What is a Sales Qualified Lead (SQL)?
- What is the Long Tail (keywords)?
- Marketing automation in 2025: what is it & how does it work?
- What is b2b ecommerce: explanation and types
- Video SEO: findable on YouTube in 5 steps
- Local SEO: better findability in 7 steps
- Engage online marketing specialist?
- What is content marketing? Explanation, strategy & examples
- Inbound marketing: meaning, strategy & examples
- Defining online marketing strategy in 6 steps
- Keyword research in 2025: here's how to do it
- What is SEO (search engine optimization)? How does it work?
- Hire SEO specialist? What does an expert with 15 years of experience do?
- Creating content strategy in 7 steps & examples
- What does an online/internet marketer do? Tasks
- Want to hire experienced Google Ads specialist?
- What is online marketing? Better visibility on the internet with your website
- Marketer: meaning & tasks in 2025
- Landing page: Definition, optimization & examples
- Digitizing sales & marketing: become future-proof
- Why SEO is indispensable for b2b
- Scale-up: accelerating meaning & growth with marketing
- Loss aversion (loss aversion): meaning & examples in marketing
- Briefing new website: 8 steps
- Spreading risk: get revenue from multiple sustainable marketing channels
- Black Swan - Nassim Taleb: Event & application in marketing
- The misunderstanding of marketing cleared up
- Interest-on-interest effect in online marketing, how does it work?
- Mental availability (brand salience): crucial for brand growth
- Physical availability: make your brand easy to find and buy
- Branded search: advertising on your own brand name and the competitor's?
- Lead generation in b2b: How do you get more leads?
- Opportunity cost (opportunity cost): definition & its importance to entrepreneurs
- Mimesis: meaning & what can you do with it in online marketing?
- Mere exposure effect: meaning & examples
- Endowment effect: meaning + examples for entrepreneurs
- Anchoring bias: what is it? And how can you use it?
- Availability heuristic / bias (availability heuristic): meaning & examples
- Gambler's Fallacy: meaning & examples
- Good SEO texts in 4 steps
- Digital marketing: what is it? & strategies
- Sunk Cost Fallacy (Concorde effect): meaning & examples
- Peak-end rule (rule of peak and expiration): meaning & examples
- Survivorship bias: meaning & examples
- Decoy effect: meaning, examples & application in marketing
- FOMO: (Fear Of Missing Out): Definition & Marketing Examples
- Category Entry Points (CEPs): meaning & examples
- Google EEAT & E-A-T: improve meaning & SEO
- Distinctive Brand Assets (DBAs): meaning & examples
- Cognitive bias: meaning + many examples
- Dunning-Kruger effect: meaning & examples
- Confirmation bias: meaning, examples and practical tips for entrepreneurs
- Framing effect: meaning & examples in marketing
- Halo effect: meaning & examples
- Cognitive dissonance: meaning & examples
- Baader-Meinhof phenomenon (frequency illusion): meaning & examples
- Bandwagon effect: meaning & examples
- The Zeigarnik effect: meaning & examples in marketing
- The IKEA effect: meaning & examples in marketing
- Google effect (digital amnesia): meaning & examples
- Selective perception: meaning & examples in marketing
- Cheerleader effect: meaning & examples
- Anecdotal fallacy (Volvo fallacy): meaning & examples
- Zero-sum bias: meaning & examples
- Hindsight bias: meaning & examples
- Ostrich (ostrich) effect: meaning & examples
- Status quo bias: meaning & examples
- Salience bias: meaning & examples in marketing
- Start-up deduction for self-employed workers: what is it? And what about in 2025?
- Entrepreneur deductions: tax deductions in 2023
- Choice overload (choice stress): meaning & examples in marketing
- Nostalgia effect: meaning & examples in marketing
- Priming effect: meaning & examples in marketing
- Commitment bias: meaning & examples in marketing
- Ambiguity effect: meaning & examples in marketing
- Affect heuristic: meaning & examples in marketing
- Action bias: meaning & examples in marketing
- Attentional bias: meaning & examples in marketing
- Representativeness heuristic: meaning & examples of this bias
- Bounded rationality: meaning & examples
- Just-world hypothesis: meaning & examples
- Self serving bias: meaning & examples
- Trademark infringement: what do you do for trademark infringement?
- What is copyright© / copyright?
- Intellectual property: What is it? + capture & protect
- Logo design: 3 options (do it yourself > have it done)
- Corporate film making: 10 tips & examples
- Company name check: don't just check the Chamber of Commerce
- Brand dilution (antonomasia): how a brand name becomes a generic name
- Rebranding: meaning - why - examples
- Brand policy: what is it? + benefits & developing
- Choosing legal form: sole proprietorship or private limited company?
- Chamber of Commerce (KVK): What do they do?
- WooCommerce vs Shopify: cost, review & own experiences
- Energy investment allowance in 2023 (EIA): here's what you need to know
- Environmental investment allowance (MIA) and the VAMIL scheme (2023): this you need to know
- Small-scale investment deduction in 2023 (KIA scheme): here's what you need to know
- Investment deduction (2023): here's what you need to know
- Trademark protection & trademark monitoring: what to do after registration?
- Design right: what is it? + Applications & infringement
- License agreement: drafting & examples
- Using a collection agency: when & what are the costs?
- Home office decorating with these 17 tips
- Magento vs Shopware: reviews & own experiences
- Buy domain name: where can you buy premium domain names?
- Domain name transfer: how does it work by hosting party?
- Cybersecurity: also important for small businesses
- What is a startup?
- Where did the name of the company Amazon come from?
- Podcast: Meaning, how it works & opportunities for marketing
- Coming up with a company name: choose a good name in 7 steps
- Mitsubishi Pajero and 4 other brand names that were not successful
- 6 questions for Rik Feijen of Rabauw Craft Beer
- 5 questions to Sam van Gentevoort of translation platform Fairlingo
- Add, change, check & register trade name
- Selling a domain name: value, price & roadmap
- Disability insurance (AOV): premium & take out
- Buy .NL or .COM domain for your website?
- 10 creative examples of company names
- Defining brand strategy: what is a brand strategy?
- Why is Apple called Apple? + logo & founders
- Defining brand values & core values: what are they? And what are examples?
- Trademark: meaning & what do the signs (®, ™ and ©) mean?
- Get higher in Google by 2025 with 16 tips (SEA & SEO)
- Business acquisition: how does selling or buying a business work?
- Ansoff matrix: Growth strategy model & examples
- Becoming self-employed / freelancer in 9 steps
- Professional web design: inspiration, trends and tips
- Positioning: what is it? Strategy & roadmap
- The MDC model: help in positioning your company or brand
- Buying a website: how does it work & where are they for sale?
- Choosing hosting for your website: costs & providers
- CMS (content management system): Meaning & choosing
- Brand Key Model: What is it? + Free template
- Best accounting programs for ZZP'ers: our top 5
- Creating WordPress website in 11 steps (2025)
- 25 ideas for starting your own business
- How much does it cost to start a business?
- Bad advertising slogans: that's not how you advertise.... or do you?
- Private equity financing | Meaning & explanation
- Venture capital (VC): what is venture capital?
- Establishing a holding company: what is a holding company?
- Slogan, pay-off, tagline or motto: what's the difference?
- Slogan: what is it? And how do you come up with strong slogans?
- Starting your own store in 9 steps
- Company name generators: Top 12 Dutch and English (free & paid)
- Coming up with a brand name: 12 tips for a good name
- 14 business plan examples
- Coke challenge: Coca-Cola vs. Pepsi
- Writing a good brand story with storytelling
- What is branding and why is it so important: 10 reasons
- Branding strategy: connect your target audience with your brand
- How did the name Google come about?
- Change company name? Consequences are bigger than just CoC of Commerce
- Does your company name already exist? The same name is sometimes possible
- Small business scheme: applying for & stopping the KOR
- Balance: meaning, drafting & examples
- Google Drive: what is it? Storage & costs
- Knowledge management: meaning, model & advice
- AIDA model: meaning, explanation and examples
- What is brand identity? Your brand in 5 elements
- Corporate branding: meaning & roadmap
- Opening business bank account in 7 steps
- Maslow's pyramid (pyramid of needs): Explanations, applications & critiques
- Laptops for graphic design: fast laptops for designers
- 12 Christmas package ideas for 2025
- Building a buyer persona is how you do it (8 steps)
- Business software in 2025: Top 11 business software
- 23 nicest gifts to give to your staff
- Brand identity guide: What is it and how to build one?
- Go-to-market strategy in 10 steps
- Creating a business plan (business plan)
- International marketing: what is it? And what are good strategies?
- What is offline marketing? Channels and original examples
- Customer journey: what is it and how do you deploy the customer journey for your business?
- A comprehensive competitive analysis: here's how to do it
- Getting a good corporate identity design in 8 steps
- Register brand name in 9 steps
- Business credit card application. How to do it
- Starting your own business in 16 steps
- Enlisting branding agency: Top 10 agencies
- Making SWOT analysis in 5 steps
- Business Model Canvas: 9 building blocks
- Setting up a limited liability company: what should you pay attention to? + step-by-step plan
- 7 social media trends in 2025 that you must adopt
- These logo trends are going to play a role in 2025
- Market strong brand with these 8 components (+3 tips)
- Make your own website / have it made: (free > professional)
- What is customer relationship management (CRM) software in marketing?
- Setting up a sole proprietorship: everything you need to know
- Website selling in 8 steps (2025)
- Google Analytics 4 for beginners
- B2b & marketing: meaning, the difference with b2c + companies
- Starting your own webshop: roadmap, tips & pitfalls
- 6 translation tools for automatically translating your website
- Why, How, What - Simon Sinek's Golden Circle model
- Getting a good website made: 8 components
- Hire SEO consultant with 15+ years of experience
- What is Google's keyword planner and how does it work?
- A/B testing: what is it? + tutorial
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