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- B2b & marketing: meaning, the difference with b2c + companies
- Customer Lifetime Value (CLTV or customer value): Meaning & calculating
- What is a Marketing Qualified Lead (MQL)?
- What is a Sales Qualified Lead (SQL)?
- What is the Long Tail (keywords)?
- Marketing automation in 2024: what is it & how does it work?
- What is b2b ecommerce: explanation and types
- Video SEO: 5 steps to rank higher in Google and YouTube
- What is local SEO and how does it work: 7 steps
- Online marketing specialist
- What is content marketing: explanation and examples
- What is inbound marketing? Explanation, example & strategy
- Defining online marketing strategy in 6 steps
- Hire SEO consultant with 10+ years of experience
- What is Google's keyword planner and how does it work?
- Keyword research in 2024: here's how to do it
- What is SEO (search engine optimization) and how does it work?
- What does an SEO specialist do | Hire SEO specialist
- Making a good website: 8 components
- Creating content strategy in 7 steps & examples
- What does an online marketer do? Tasks and vacancy
- Employ Google Ads specialist?
- What is online marketing?
- What does a marketer do: meaning, duties and job posting
- What is a landing page: explanation, examples and tips
- Making work of digitizing sales and marketing now
- Why SEO is indispensable for effective B2B marketing
- What is a scale-up? Difference from startup & growing through marketing
- What is loss aversion? And how do you apply it in marketing?
- Getting a new website created: Website briefing in 8 steps
- Spreading risk: get leads and revenue from multiple marketing channels
- What is a Black Swan Event (Nassim Taleb) & application in marketing
- The misunderstanding of marketing cleared up
- Interest-on-interest effect in online marketing, how does it work?
- Mental availability/Brand salience: crucial for brand growth
- Physical availability: make your brand easy to find and buy
- Branded search: bidding on own and competitor's brand name
- Lead generation for B2B. What is it? How do you get more leads?
- Opportunity costs (alternative costs) what are they? And why are they important to entrepreneurs?
- Mimesis, what can you do with it in online marketing?
- Mere exposure effect: what is it? + marketing examples
- Endowment effect: what is it? + examples for entrepreneurs
- Achoring bias: what is it? And how can you use it?
- Availability heuristic.
- Gambler's Fallacy.
- Good SEO texts in 4 steps
- Digital marketing: what is it? & strategies
- Sunk Cost Fallacy (Concorde Effect): Definition, Examples and Application
- Peak-end rule (rule of peak and expiration)
- Survivorship bias: what is it? Examples & tips
- Decoy effect: how your brain is deceived
- FOMO: (Fear Of Missing Out): Definition & Marketing Examples
- Category Entry Points (CEPs): Definition and Tips
- Google E-E-A-T: what it is and tips to improve your SEO
- Distinctive Brand Assets (DBAs): Definition and Tips
- What is cognitive bias? + many examples
- The Dunning-Kruger effect explained for entrepreneurs
- Confirmation bias: definition, examples and practical tips for entrepreneurs
- Framing effect: what is it and how to use it in marketing?
- The Halo effect: what is it and how do you use it in marketing?
- Cognitive dissonance: Definition, examples & application in marketing
- The Baader-Meinhof phenomenon (frequency illusion): definition, examples and practical tips
- The Bandwagon Effect: definition, examples and practical tips
- The Zeigarnik effect: definition, examples and practical tips
- The IKEA effect: definition, examples and practical tips
- The Google effect: definition, examples and practical tips
- Selective perception: definition, examples and practical tips
- Cheerleader effect: definition, examples and practical tips
- Anecdotal fallacy: definition, examples and practical tips
- Zero-sum bias: definition, examples and practical tips
- Hindsight bias: definition, examples and practical tips
- Ostrich (ostrich) effect: definition, examples and practical tips
- Status quo bias: definition, examples and practical tips
- Salience bias: definition, examples and practical tips
- Choice overload: definition, examples and practical tips
- Nostalgia effect: definition, examples and practical tips
- Priming effect: definition, examples and practical tips
- Commitment bias: Definition, examples and practical tips
- Ambiguity effect: definition, examples and practical tips
- Affect heuristic: definition, examples and practical tips
Vacancies
- Business development/sales [freelance]
- Email marketing / Marketing automation specialist [freelance].
- Head of paid
- Online PR [freelance]
- Open application
- SEA specialist [medior or senior].
- SEO specialist [medior or senior]
- Social media advertising specialist [freelance]
- Online marketing intern
- Copywriter: Financial | Marketing | ICT [freelance].
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