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Messages
- Branded search: advertising on your own brand name and the competitor's?
- Gambler's Fallacy: meaning & examples
- Sunk Cost Fallacy (Concorde effect): meaning & examples
- Peak-end rule (rule of peak and expiration): meaning & examples
- Survivorship bias: meaning & examples
- Decoy effect: meaning, examples & application in marketing
- Category Entry Points (CEPs): meaning & examples
- Google EEAT & E-A-T: improve meaning & SEO
- Distinctive Brand Assets (DBAs): meaning & examples
- Cognitive bias: meaning + 36 examples
- Dunning-Kruger effect: meaning & examples
- Confirmation bias: meaning, examples and practical tips for entrepreneurs
- Framing effect: meaning & examples in marketing
- Halo effect: meaning & examples
- Baader-Meinhof phenomenon (frequency illusion): meaning & examples
- Bandwagon effect: meaning & examples
- The Zeigarnik effect: meaning & examples in marketing
- The IKEA effect: meaning & examples in marketing
- Google effect (digital amnesia): meaning & examples
- Selective perception: meaning & examples in marketing
- Cheerleader effect: meaning & examples
- Anecdotal fallacy (Volvo fallacy): meaning & examples
- Zero-sum bias: meaning & examples
- Hindsight bias: meaning & examples
- Ostrich (ostrich) effect: meaning & examples
- Status quo bias: meaning & examples
- Salience bias: meaning & examples in marketing
- Start-up deduction for self-employed workers: what is it? And what about in 2025?
- Entrepreneur deductions: tax deductions in 2023
- Choice overload (choice stress): meaning & examples in marketing
- Nostalgia effect: meaning & examples in marketing
- Priming effect: meaning & examples in marketing
- Commitment bias: meaning & examples in marketing
- Ambiguity effect: meaning & examples in marketing
- Affect heuristic: meaning & examples in marketing
- Action bias: meaning & examples in marketing
- Attentional bias: meaning & examples in marketing
- Representativeness heuristic: meaning & examples of this bias
- Bounded rationality: meaning & examples
- Just-world hypothesis: meaning & examples
- Self serving bias: meaning & examples
- Trademark infringement: what do you do for trademark infringement?
- What is copyright© / copyright?
- Intellectual property: What is it? + capture & protect
- Logo design: 3 options (do it yourself > have it done)
- Corporate film making: 10 tips & examples
- Company name check: don't just check the Chamber of Commerce
- Brand dilution (antonomasia): how a brand name becomes a generic name
- Rebranding: meaning - why - examples
- Brand policy: what is it? + benefits & developing
- Choosing legal form: sole proprietorship or private limited company?
- Chamber of Commerce (KVK): What do they do?
- WooCommerce vs Shopify: cost, review & own experiences
- Energy investment allowance in 2023 (EIA): here's what you need to know
- Environmental investment allowance (MIA) and the VAMIL scheme (2023): this you need to know
- Small-scale investment deduction in 2023 (KIA scheme): here's what you need to know
- Investment deduction (2023): here's what you need to know
- Trademark protection & trademark monitoring: what to do after registration?
- Design right: what is it? + Applications & infringement
- License agreement: drafting & examples
- Using a collection agency: when & what are the costs?
- Home office decorating with these 17 tips
- Magento vs Shopware: reviews & own experiences
- Buy domain name: where can you buy premium domain names?
- Domain name transfer: how does it work by hosting party?
- Cybersecurity: also important for small businesses
- What is a startup?
- Where did the name of the company Amazon come from?
- Podcast: Meaning, how it works & opportunities for marketing
- Serial position effect: meaning & examples
- Mitsubishi Pajero and 4 other brand names that were not successful
- 6 questions for Rik Feijen of Rabauw Craft Beer
- 5 questions to Sam van Gentevoort of translation platform Fairlingo
- Add, change, check & register trade name
- Selling a domain name: value, price & roadmap
- Disability insurance (AOV): premium & take out
- Buy .NL or .COM domain for your website?
- 10 creative examples of company names
- Defining brand strategy: meaning + examples & models
- Why is Apple called Apple? + logo & founders
- Defining brand values & core values: what are they? And what are examples?
- Trademark: meaning & what do the signs (®, ™ and ©) mean?
- Getting higher in Google with your website: 16 tips
- Business acquisition: selling or buying a business?
- Ansoff matrix: Growth strategy model & examples
- Becoming self-employed / freelancer in 9 steps
- Professional web design: inspiration, trends and tips
- Positioning your brand: what is it? Strategy & roadmap
- The MDC model: help in positioning your company or brand
- Buying a website: how does it work & where are they for sale?
- Choosing hosting for your website: costs & providers
- CMS (content management system): Meaning & choosing
- Brand Key Model: What is it? + Free template
- Best accounting programs for ZZP'ers: our top 5
- Creating WordPress website in 11 steps (2025)
- 25 ideas for starting your own business
- Starting your own business: these costs you need to consider
- Bad advertising slogans: that's not how you advertise.... or do you?
- Private equity financing | Meaning & explanation
- Venture capital (VC): what is venture capital?
- Establishing a holding company: what is a holding company?
- Slogan, pay-off, tagline or motto: what's the difference?
- Slogan: what is it? + examples of strong slogans
- Starting your own store in 9 steps
- Company name generators: Top 12 Dutch and English (free & paid)
- Coming up with a brand name: 12 tips for a good name
- 14 business plan examples
- Coke challenge: Coca-Cola vs. Pepsi
- Brand story: Storytelling for brands including examples
- Branding: what is it? & its importance for businesses and marketing
- Branding strategy: connect your target audience with your brand
- How did the name Google come about?
- Change company name? Consequences are bigger than just CoC of Commerce
- Does your company name already exist? The same name is sometimes possible
- Small business scheme: applying for & stopping the KOR
- Balance: meaning, drafting & examples
- Google Drive: what is it? Storage & costs
- Knowledge management: meaning, model & advice
- AIDA model: meaning, explanation and examples
- What is brand identity? Your brand in 5 elements
- Corporate branding: meaning & roadmap
- Opening business bank account in 7 steps
- Maslow's pyramid (pyramid of needs): Explanations, applications & critiques
- Laptops for graphic design: fast laptops for designers
- 12 Christmas package ideas for 2025
- Building a buyer persona is how you do it (8 steps)
- Business software in 2025: Top 11 business software
- 23 nicest gifts to give to your staff
- Brand identity guide: What is it and how to build one?
- Go-to-market strategy in 10 steps
- Creating a business plan (business plan)
- International marketing: what is it? And what are good strategies?
- What is offline marketing? Channels and original examples
- Customer journey: Definition & how do you deploy the customer journey?
- Competitive analysis in 2025: How to do it
- Corporate identity design in 8 steps
- Register brand name in 9 steps
- Business credit card applications: look beyond your home bank!
- Starting your own business in 16 steps
- Engage branding agency: Top 10
- Making SWOT analysis in 5 steps
- Business Model Canvas: 9 building blocks, explanations & examples
- Setting up a limited liability company: what should you pay attention to? + step-by-step plan
- 7 social media trends in 2025 that you must adopt
- These logo trends are going to play a role in 2025
- Build strong brand with these 8 components (+3 tips)
- Make your own website / have it made: (free > professional)
- What is customer relationship management (CRM) software in marketing?
- Setting up a sole proprietorship: everything you need to know
- Website selling in 8 steps (2025)
- Google Analytics 4 (GA4) for beginners
- B2b (business to business): meaning, examples + difference b2c
- Starting your own webshop: roadmap, tips & pitfalls
- Automatically translate your website: 6 tools
- Why, How, What - Simon Sinek's Golden Circle model
- Getting a good website made: 8 components
- Hire SEO consultant with 15+ years of experience
- Google Ads' keyword planner: the pros & cons
- A/B testing: what is it? + tutorial
- Marketing: what is it? + misunderstanding cleared up
- Keyword research in 2025: here's how to do it
- Proof of concept: what is it & how does it work?
- KPIs: what are they? + how do you determine them?
- Customer Lifetime Value (CLTV or customer value): Meaning & calculating
- Setting goals: from strategic to tactical
- Marketing Qualified Lead (MQL): meaning & difference SQL
- Sales Qualified Lead (SQL): meaning, characteristics & qualification
- The Long Tail - Chris Anderson + keywords & marketing
- B2B e-commerce: direct sales channel + platforms
- Video SEO: marketing on YouTube and other platforms
- Online marketing specialist with 14 years of experience
- Inbound marketing: meaning, strategy & b2b examples
- Content strategy: comprehensive roadmap (incl. examples)
- B2B marketing: meaning & strategy (incl. step-by-step plan)
- Content marketing: meaning, strategy & examples
- Define ambitious dutch online marketing strategy in 2025
- Google Ads specialist with 14 years of experience
- Local SEO: good local findability = smart marketing
- Digitalization marketing & sales: trends, pitfalls & roadmap
- SEO (search engine optimization): What is it? & How does it work?
- B2b SEO: complete strategy with step-by-step plan
- Online marketing: meaning & more return from your website
- Scale up: accelerate meaning & growth with marketing
- Marketer: meaning, tasks, skills & salary in 2025
- Loss aversion (loss aversion): meaning & examples in marketing
- Compound interest: the power of exponential growth
- FOMO: (Fear Of Missing Out): meaning & uses in marketing
- Online / internet marketer: work, training & salary
- Mere exposure effect: meaning & examples
- Digital marketing in 2025: definition, strategy & trends
- Lead generation: What is it? & How do you get more leads?
- Mental availability (brand salience): brand growth according to Byron Sharp
- Writing good SEO texts in 4 steps
- Cognitive dissonance: meaning - examples & marketing
- Marketing automation: what is it? + choosing strategy & agency
- SEO specialist? What does an expert with 15 years of experience do?
- Landing page: Definition, optimization & examples
- Create a website briefing: in 8 steps a new website
- Choosing online marketing channels: spreading risk is essential
- Physical availability: meaning & tips
- Anchoring bias (reference effect): definition & use in marketing
- Mimesis: meaning, working & application in (online) marketing
- Black Swan events: What entrepreneurs can learn from Nassim Taleb
- Coming up with company names in 2025: the complete guide
- Opportunity cost (opportunity cost): definition & its importance to entrepreneurs
- AIO / AEO / GEO for entrepreneurs: this is how you will be chosen by AI
- Endowment effect (endowment effect): meaning & marketing
- ChatGPT in marketing: faster growth & more focus
- Availability heuristic / bias: meaning & marketing
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