- Achieve ambitious growth targets
- Increase market share
- Sustainable competitive advantage
A website is never finished
Many companies that have a new Web site think the work is done. However, this causes them to miss opportunities, and sales, by not further optimizing their website.
When both traffic to and conversion on a Web site are increased, leverage is created. This can dramatically increase the return on marketing investment and provides exponential growth over time.
Better conversion increases sales or leads from a website.
More profitable campaigns
Increased conversion increases the return on investment of other online marketing campaigns.
More website traffic plus more conversion gives leverage and leads to exponential growth.
Understanding customers better
Research for optimization leads to greater insight into website visitor and customer behavior.