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Articles on SEA
Discover the world of search engine advertising (SEA). Paid search traffic from Google Ads campaigns and Bing Advertising and successful keyword strategies - our articles will help you get the most out of your advertising budget.
Define ambitious dutch online marketing strategy in 2025
A successful online marketing strategy is not an accident, but the result of a careful and structured approach. Yet many companies struggle with translating business goals into concrete online actions, which...
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Online marketing specialist with 14 years of experience
Companies growing fast online often have one position well filled: that of online marketing specialist. A strategic expert who knows how to convert website visitors to customers and turn your advertising budget...
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Keyword research in 2025: here's how to do it
What is your customer's problem and the potential of your solution? A keyword research will answer these questions. It can be the basis of your website structure, content strategy or...
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Google Ads' keyword planner: the pros & cons
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
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Branded search: advertising on your own brand name and the competitor's?
Bidding on your own brand name is often referred to by SME entrepreneurs as a waste of money. On our own brand name, we are already at the top organically (unpaid) so why pay to...
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Landing page: Definition, optimization & examples
A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...
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Online marketing: significance & better visibility on the Internet
Online marketing - or Internet marketing - is the marketing of a product, service or brand over the Internet. Online marketing includes all online marketing activities used to market various...
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Google Ads specialist (formerly Adwords) with 14 years of experience
Google Ads directs additional traffic directly to a website. And then also traffic that is interested in the company's product or service. If you've never ...
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