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Articles on SEA
Discover the world of search engine advertising (SEA). Paid search traffic from Google Ads campaigns and Bing Advertising and successful keyword strategies - our articles will help you get the most out of your advertising budget.
Advertenties van concurrenten in Google: wat kun je doen?
Bidding on your own brand name is often referred to by SME entrepreneurs as a waste of money. On our own brand name, we are already at the top organically (unpaid) so why pay to...
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Landing page: Definition, optimization & examples
As an entrepreneur, do you feel that your ads are bringing in visitors but not customers? That your message is not convincing visitors to take action? Chances are your landing page...
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Online / internet marketer: work, training & salary
On the Internet, where competition is just a click away, an online marketer is the lynchpin between online strategy, data and execution.
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Online marketing: meaning & more return from your website
In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.
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Google Ads specialist with 14 years of experience
Many business owners immediately recognize the problem: you invest a significant amount of money in Google Ads each month, but the returns are disappointing. The number of leads is limited, the ROAS too low, and...
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Define ambitious dutch online marketing strategy in 2025
A successful online marketing strategy is not an accident, but the result of a careful and structured approach. Yet many companies struggle with translating business goals into concrete online actions, which...
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Online marketing specialist with 14 years of experience
Companies growing fast online often have one position well filled: that of online marketing specialist. A strategic expert who knows how to convert website visitors to customers and turn your advertising budget...
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Keyword research in 2025: here's how to do it
What is your customer's problem and the potential of your solution? A keyword research will answer these questions. It can be the basis of your website structure, content strategy or...
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Google Ads' keyword planner: the pros & cons
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
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