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Articles on SEA (Search Engine Advertising)
SEA or Search Engine Advertising is advertising in search engines. In most cases in the Netherlands it is Google but you can also advertise in Bing and DuckDuckGo and some other smaller players. The big advantage is that you know that those you reach are actively searching for a topic themselves.
In the articles below, we try to explain in understandable language the advantages and disadvantages of SEA for SME entrepreneurs.
Branded search: bidding on own and competitor's brand name
Bidding on your own brand name is often referred to by SME entrepreneurs as a waste of money. On our own brand name, we are already at the top organically (unpaid) so why pay to...
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Employ Google Ads specialist?
Google Ads directs additional traffic directly to a website. And then also traffic that is interested in the company's product or service. If you've never ...
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