Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
B2B marketing: meaning & online vs traditional
How do you make sure your organization stands out in a market where competition is fierce and decision makers are becoming increasingly critical? For many b2b companies, this question is more relevant than ever.
Read moreKeyword research in 2025: here's how to do it
What is your customer's problem and the potential of your solution? A keyword research will answer these questions. It can be the basis of your website structure, content strategy or...
Read moreMarketing: what is it? + misunderstanding cleared up
There are still hordes of people - even with marketing in their job titles - who confuse marketing, communications and media. For consumers, marketing is often (bad) advertising. For professionals...
Read moreA/B testing: what is it? + tutorial
What if you could increase your online sales by 20% with one simple change? Sounds too good to be true? Yet this is exactly what is possible with the help of...
Read moreGoogle Ads' keyword planner: the pros & cons
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
Read moreHire SEO consultant with 15+ years of experience
Generating more visitors, paying less for clicks? With SEO you improve the findability of your website and structurally generate more visitors. Better findability ensures more conversion and...
Read moreGetting a good website made: 8 components
A Web site is not only a company's online brochure but can also be an important channel for bringing in new customers. How do you ensure that this...
Read moreAutomatically translate your website: 6 tools
If you want to sell your products or services abroad, you need to have a multilingual website. Whereas before, you had to manually translate your entire website page by page...
Read moreB2b (business to business): meaning, examples + difference b2c
B2b is an abbreviation from economics that stands for business to business. It refers to companies that provide goods or services to other companies. A b2b company does business ...
Read moreGoogle Analytics 4 for beginners
Google Analytics is a wildly popular tool among marketers. More than 28 million websites, which is more than half of all websites, currently already use Google Analytics....
Read moreAre the results from your online marketing disappointing?
Request our no-obligation performance scan and we'll tell you where you're going wrong.