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Marketing

Articles on Marketing

Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.

This allows them to make better commercial decisions and therefore grow faster.

Written on April 14, 2025

B2B marketing: meaning & online vs traditional

How do you make sure your organization stands out in a market where competition is fierce and decision makers are becoming increasingly critical? For many b2b companies, this question is more relevant than ever.

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Written on April 2, 2025

Keyword research in 2025: here's how to do it

What is your customer's problem and the potential of your solution? A keyword research will answer these questions. It can be the basis of your website structure, content strategy or...

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Written on March 19, 2025

Marketing: what is it? + misunderstanding cleared up

There are still hordes of people - even with marketing in their job titles - who confuse marketing, communications and media. For consumers, marketing is often (bad) advertising. For professionals...

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Written on March 12, 2025

A/B testing: what is it? + tutorial

What if you could increase your online sales by 20% with one simple change? Sounds too good to be true? Yet this is exactly what is possible with the help of...

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Written on Feb. 19, 2025

Google Ads' keyword planner: the pros & cons

Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...

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Written on Feb. 18, 2025

Hire SEO consultant with 15+ years of experience

Generating more visitors, paying less for clicks? With SEO you improve the findability of your website and structurally generate more visitors. Better findability ensures more conversion and...

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Written on Feb. 16, 2025

Getting a good website made: 8 components

A Web site is not only a company's online brochure but can also be an important channel for bringing in new customers. How do you ensure that this...

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Written on Feb. 9, 2025

Automatically translate your website: 6 tools

If you want to sell your products or services abroad, you need to have a multilingual website. Whereas before, you had to manually translate your entire website page by page...

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Written on January 31, 2025

B2b (business to business): meaning, examples + difference b2c

B2b is an abbreviation from economics that stands for business to business. It refers to companies that provide goods or services to other companies. A b2b company does business ...

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Written on January 22, 2025

Google Analytics 4 for beginners

Google Analytics is a wildly popular tool among marketers. More than 28 million websites, which is more than half of all websites, currently already use Google Analytics....

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