Marketing

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...

Cheerleader effect: definition, examples and practical tips

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...

The Google effect definition, examples and practical tips

Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information...

The IKEA effect: definition, examples and practical tips

The Zeigarnik effect: definition, examples and practical tips

Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect....

The Bandwagon Effect: definition, examples and practical tips

People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply hook onto the "bandwagon. But what does it involve...

The Baader-Meinhof phenomenon (frequency illusion): definition, examples and practical tips

Cognitive dissonance: Definition, examples & application in marketing

Cognitive dissonance, a term introduced in the 1950s, describes the uncomfortable feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental...

The Halo effect: what is it and how do you use it in marketing?

"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article...