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Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Google Analytics 4 for beginners
Google Analytics is a wildly popular tool among marketers. More than 28 million websites, which is more than half of all websites, currently already use Google Analytics....
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Go-to-market strategy in 10 steps
A go-to-market strategy is a business strategy that your company can use to market your product or service. It is a systematic approach that a company uses...
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International marketing: what is it? And what are good strategies?
Entrepreneurs who are successful in the Netherlands may choose to expand abroad. As long as you have the right business as well as an interesting niche, you are usually in the clear....
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What is offline marketing? Channels and original examples
Getting noticed offline with your business hopelessly old-fashioned? No way! In fact, the power of offline advertising is very strong. In this blog post we discuss offline promotion in detail. So learn...
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Customer journey. What is it and how do you deploy the customer journey for your business
The customer journey is a marketing model that represents the process a consumer goes through when purchasing a product or service. As a business owner, if you have an understanding of this,...
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What is brand identity? Your brand in 5 elements
Strong brands are brands with personality. Brands that stand for something and consistently communicate their clear message in words, images and behavior. That is their brand identity. Important, because a...
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Corporate branding: meaning & roadmap
Do you want to build a strong brand with your company? Then corporate branding is valuable for your business. This concept and its strategies will help you turn your company into a...
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Building a buyer persona is how you do it (8 steps)
A buyer persona is a detailed profile of a customer. The purpose of a buyer persona is to help your company make decisions that target...
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Writing a good brand story with storytelling
Scoring with a new venture? That starts with having a strong brand. We at Brandio know all about that. Many startups in the Netherlands begin full of good ideas and...
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What is branding and why is it so important: 10 reasons
In this article, we discuss what branding is and show why branding is so important through 10 reasons.
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