logo Learn more images


Articles on Marketing

Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.

This allows them to make better commercial decisions and therefore grow faster.

Written on November 24, 2023

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...

Read more
Written on November 13, 2023

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...

Read more
Written on October 27, 2023

The Google effect definition, examples and practical tips

Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information...

Read more
Written on October 6, 2023

The Zeigarnik effect: definition, examples and practical tips

Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect....

Read more
Written on September 29, 2023

The Bandwagon Effect: definition, examples and practical tips

People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply hook onto the "bandwagon. But what does it involve...

Read more
Written on August 25, 2023

Cognitive dissonance: Definition, examples & application in marketing

Cognitive dissonance, a term introduced in the 1950s, describes the uncomfortable feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental...

Read more
Written on August 18, 2023

The Halo effect: what is it and how do you use it in marketing?

"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article...

Read more

Are you choosing exponential growth?

It doesn't happen by itself.