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Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Affect heuristic: definition, examples and practical tips
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic has a role...
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Ambiguity effect: definition, examples and practical tips
People may be reluctant to use AI because they still rely more on human actions than on the unknown and mysteriousness of AI. In doing so, they do run the...
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Commitment bias: Definition, examples and practical tips
Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to...
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Priming effect: definition, examples and practical tips
Imagine smelling the fragrance of freshly baked bread as you enter the supermarket; the chances are now a lot better that you will be left with a loaf of bread in...
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Nostalgia effect: definition, examples and practical tips
You are walking in the store and suddenly you see, smell or hear something that reminds you with warm feelings of a happy time in your life. You have...
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Choice overload: definition, examples and practical tips
Think about choosing a new smartphone. There used to be only a few models available, which made choosing relatively easy. Today, the market is flooded with hundreds of models, each...
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Salience bias: definition, examples and practical tips
As an entrepreneur, your decisions may be influenced more by salient recent events than by objective data, a phenomenon known as salience bias. In this article, we explore how this...
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Status quo bias: definition, examples and practical tips
Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the status quo, even when it is not optimal. Take for example...
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Ostrich (ostrich) effect: definition, examples and practical tips
Do you think AI won't take off? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on...
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Hindsight bias: definition, examples and practical tips
There are very many people who can explain in hindsight why certain events occurred, but very few who can predict in advance that they will occur. Looking back, everything is very clear....
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