Team
Clear prices
FAQ
Jobs
Contact
AWR
Ahrefs
Channable
ContentKing
Leadinfo
Optmyzr
Qooqie
Hubspot
Semrush
Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Google E-E-A-T: betekenis & SEO verbeteren
Zoekmachine-optimalisatie is de afgelopen jaren fundamenteel veranderd. Waar SEO lange tijd draaide om keywords, links en techniek, ligt de nadruk vandaag steeds sterker op kwaliteit en betrouwbaarheid. Google wil niet…
Read more
Cognitive bias: meaning, explanation and types of biases
People make thousands of decisions every day, often faster than they realize. In doing so, our brain uses mental shortcuts. Heuristics that help us act quickly, but that also make systematic thinking errors...
Read more
SEO & UX (user experience) design
The days when SEO was all about keywords have been over for a while. Google rates websites on their actual user experience. Since updates such as Core Web Vitals, Page Experience and the...
Read more
Category Entry Points (CEPs): meaning & use in marketing
Imagine this: a potential customer has a problem, need or desire. Thirsty on a hot day, leakage after a storm, or a CFO who needs to reduce costs. In that...
Read more
Availability heuristic / bias: meaning & marketing
Why do some trends suddenly seem to be everywhere and others quietly disappear from view? Why do we overestimate risks that are much talked about, but ignore structural opportunities that are less...
Read more
ChatGPT in marketing: faster growth & more focus
Marketing only pays off when actions are scalable, measurable and repeatable. ChatGPT makes that possible by accelerating the three most time-consuming parts of marketing: ideation, production and optimization.
Read more
Endowment effect (endowment effect): meaning & marketing
Those who understand this psychological mechanism not only gain a better understanding of their own decision-making, but also that of customers, investors and employees. After all, the endowment effect touches everything that...
Read more
AIO / AEO / GEO for entrepreneurs: this is how you will be chosen by AI
AI-driven search results are turning online marketing ground rules upside down: increasingly, users are getting a direct response, and only then linking to websites. Those who want to stand out not only optimize for...
Read more
Mimesis: meaning, working & application in (online) marketing
Why do successful companies so often look alike? Whether it's streaming services following Netflix, smartphone manufacturers imitating Apple's designs, or Dutch webshop entrepreneurs who have the one design...
Read more
Anchoring bias (reference effect): definition & use in marketing
Why does that €15,000-a-year software package suddenly seem inexpensive? Because you just turned down a €30,000 offer. This psychological phenomenon is called the anchoring bias: your brain adheres to...
Read moreDiscover what online marketing can do for you
Receive an initial cost estimate and growth forecast with no obligation