Marketing

Having a website made: costs, checklist & choosing an agency [2026].

You've decided to have your website created by a professional. A wise choice, because a well-built website pays for itself. But then it begins: how to choose...

Choice overload: how to prevent choice stress in your customers

You probably know the drill: a potential customer visits your website, looks at your offer and leaves without doing anything. Not because your products or services aren't good enough, but...

Website creation for your business: options, costs & smart choices [2026].

Your business needs a website. You know that. But the question many business owners struggle with is: how do I go about this smartly? Build it yourself with a website builder? WordPress...

Google effect (digital amnesia): meaning & marketing

When was the last time you knew a phone number by heart? Twenty years ago, most people could remember multiple numbers: from friends, family and work. Nowadays,...

SEO outreach for your online business

Baader-Meinhof phenomenon (frequency illusion) explained

You buy a new car. A few days later, it seems like everyone suddenly drives that exact same model. As if the number of cars on the road went from one to...

Peak-end rule: meaning - examples & marketing

People do not judge experiences based on the whole, but on a few defining moments. Especially the most intense moment and the ending weigh heavily in how an experience is remembered....

Gambler's Fallacy: meaning & examples

The Gambler's Fallacy is a fallacy in which people expect chance to correct itself. After a series of the same outcomes, it feels logical that "things must be turning around now," whereas the...

Competitors' ads in Google: what can you do?

You google your own business name and see a competitor's ad above your website. That's frustrating, and you're not the only one this happens to. In industries ...

Sunk cost fallacy: meaning, examples and explanations

Why do entrepreneurs continue to invest in campaigns that are structurally underperforming? Why do teams continue to work on projects when everyone feels the momentum is gone? And why is quitting often harder than...