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Marketing

Articles on Marketing

Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.

This allows them to make better commercial decisions and therefore grow faster.

Written on December 22, 2023

Status quo bias: definition, examples and practical tips

Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the status quo, even when it is not optimal. Take for example...

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Written on December 15, 2023

Ostrich (ostrich) effect: definition, examples and practical tips

Do you think AI won't take off? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on...

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Written on December 1, 2023

Zero-sum bias: definition, examples and practical tips

A customer who goes to the competitor's store will not become a customer of yours, right? This is a typical example of the zero-sum bias. Residential stores, however, have discovered that...

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Written on November 24, 2023

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...

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Written on November 13, 2023

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...

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