Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...Read more
I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...Read more
Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information...Read more
Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect....Read more
People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply hook onto the "bandwagon. But what does it involve...Read more
Cognitive dissonance, a term introduced in the 1950s, describes the uncomfortable feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental...Read more
"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article...Read more