Strategy

Opportunity costs (alternative costs) what are they? And why are they important to entrepreneurs?

In this blog post, we discuss the concept of Opportunity Cost. Often, this appears to be an underserved issue among SME executives. But it is an important parameter for the...

Interest-on-interest effect in online marketing, how does it work?

When using online marketing as a channel to gain a strategic competitive advantage, a continuous process of step-by-step improvement is required. Improvement upon improvement is like interest-on-interest, or compound interest. Improvement ...

The misunderstanding of marketing cleared up

There are still hordes of people - even with marketing in their job titles - who confuse marketing, communications and media. For consumers, marketing is often (bad) advertising. For professionals...

What is a Black Swan Event (Nassim Taleb) & application in marketing

The black swan did not exist. Until the first one was spotted. The black swan represents a highly unlikely event that happens anyway. Virtually all really important events in the world...

Spreading risk: get leads and revenue from multiple marketing channels

Marketing has many channels to reach prospects and customers. In B2B, these are often: one's own network, referrals (word of mouth), trade shows, trade media. Online, there are many channels: social...

Getting a new website created: Website briefing in 8 steps

A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the...

What is a scale-up? Difference from startup & growing through marketing

Keyword research in 2024: here's how to do it

You want to be as visible in search engines as possible, that's for sure. But, what you're much less sure of is what keywords you want to be findable on. And, perhaps still...

What is Google's keyword planner and how does it work?

Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...

Defining online marketing strategy in 6 steps

Your company has a clear, but primarily offline, marketing strategy. Online probably lies a great opportunity to expand your market. Only how do you translate an offline marketing strategy...