Google Ads specialist with 14 years of experience

Introduction

Many entrepreneurs immediately recognize the problem: you invest a considerable amount of money in Google Ads every month, but the returns are disappointing. The number of leads is limited, the ROAS too low, and this (probably rightly) gives you the feeling that your campaigns are not getting enough attention. Recognizable? You're not the only one. Google Ads is a powerful platform, but only with sufficient knowledge and attention will you get maximum results from it. This is exactly why engaging a specialized Google Ads specialist is often the smartest choice.

What is Google Ads and why is it indispensable?

Google Ads, known as Google AdWords until 2018, is Google's advertising platform that allows businesses to place ads above and below organic search results.

With Google Ads, you reach exactly those people who are actively searching for products or services like yours. Whether you want to generate leads, make direct sales or attract more visitors to your website: Google Ads offers quick visibility.

The power of Google Ads lies in its targeted approach: your ads are only shown to users who enter certain keywords. This allows you to reach potential customers exactly when they are interested, resulting in high relevance and better conversion rates.

In addition, Google Ads offers extensive opportunities to measure and adjust results, giving you continuous insight into the return on your investment. This is precisely why Google Ads is indispensable for every company that wants to grow and compete effectively.

Why call in a specialist?

Many entrepreneurs choose to manage their Google Ads campaigns themselves, or have it done by someone with limited knowledge, in order to save costs. While that may seem beneficial at first, it often turns out to be an expensive mistake. Poorly set up campaigns can cost you money with no tangible results in return. Insufficient knowledge leads to expensive clicks, low quality scores, irrelevant visitors and ultimately disappointing returns.

A specialized Google Ads expert quickly earns itself back by optimizing campaigns, accurately monitoring them and constantly making adjustments. They know exactly how to effectively manage your budget, choose the right keywords and create ad copy that really converts. As a result, you will ultimately achieve more return on the same investment.

In short: cheap is often expensive with Google Ads. By investing in real expertise, you get better results and ultimately save costs.

Doing it yourself vs. outsourcing

Google Ads may seem simple, but there are many pitfalls for entrepreneurs who manage their campaigns themselves. Common mistakes include:

• Incorrect keywords: Broad match keywords or wrong keywords lead to wasted budget on irrelevant clicks.
• Wrongly set bidding strategies: This causes you to either pay too much per click or miss important opportunities because ads are not shown.
• Poor landing pages: Even good ads yield little if visitors land on a page that doesn't convert.

By outsourcing your campaigns to experienced specialists, you can avoid these problems. Our agency has certified Google Ads specialists who continuously optimize campaigns, actively monitor and adjust them based on data. They know exactly how to set up campaigns to achieve maximum conversions and optimal ROI.

With professional support you get:

• More effective use of your advertising budget.
• Higher quality scores and therefore lower costs per click.
• More time to run your own business.

Outsourcing is not a cost, but a smart investment that pays off immediately in measurable results.

How does Google Ads work?

Businesses can create campaigns through Google Ads for paid advertising. Ads are displayed based on the keywords entered by the user, giving advertisers the opportunity to present their products and services directly to people who are actively searching for what they offer.

Google Ads operates on a pay-per-click (PPC) model, which means that businesses pay only when a user clicks on their ad. The amount is determined based on many factors such as the bid set, the competition, the quality of the ad, the quality of the landing page the ad links to, etc. The platform offers various ad formats, including search ads, display ads, video ads, shopping ads and app ads.

The great advantage of this type of advertising is that you reach people who are actively looking for your brand, product or service. If they click on your ad, there is a good chance that they will also make a purchase or contact you. So you can attract potential customers to you in a very targeted way.

For those familiar with the work of marketing professor Byron Sharp: with search ads in Google , you increase the physical availability of your brand, product or service.

Google achieved more than US$140 billion in Ads revenue by 2020. Incidentally, Microsoft also has such a system: Dutch Microsoft Ads Agency.

All features within Google Ads

Depending on the goal and budget of a campaign, you have several channels to choose from:

• Search (search): Advertising in Google's search engine. With this you reach your target audience by entering keywords on which you want to be shown.

• Performance Max: Through automation and artificial intelligence, it tries to achieve as many conversions as possible through Google's various advertising channels.

• Display: This allows you to reach your target audience through a display ad. Generally, these are the cheapest clicks, but also yield little to no conversions.

• Shopping: A shopping campaign allows you to bring products to the attention of buyers who are shopping online.

• Video: Use video ads to reach your target audience via YouTube. With this, you can boost conversions as well as brand awareness.

• Discovery: Here your ads are shown in the YouTube homepage and watch later feed, in gmail under the promotions and social tabs and through Google Discover where Google shows users content related to the user's interest.

Costs Google Ads

Advertising with Google Ads works on the basis of a bidding system, which means that the costs are not fixed, but depend on various factors. Below we explain what costs you can expect:

1. Cost per click (CPC)

The most common cost structure is "cost per click". Here, you only pay when someone actually clicks on your ad. The price per click varies greatly, depending on factors such as competition, search volume and quality of the ad and landing page. On average, the cost per click is between €0.20 and €5.00, but this can be significantly higher for highly competitive keywords.

2. Advertising budget

You decide how much budget you want to spend per day or month. A higher budget can result in more clicks and thus generally more conversions, provided it is properly set up and managed. It is important to set your budget in such a way that you collect sufficient data to carry out optimizations, but at the same time you prevent waste through careful management.

3. Management costs (specialist)

In addition to your advertising budget, you usually pay management fees if you hire a Google Ads specialist. This can be a fixed amount per month or a percentage of the ad budget (usually between 10-25%). While these may seem like extra costs, a good specialist will more than pay for themselves through more efficient use of your budget and better results.

4. Extra costs for tools or software

In some cases, you may incur additional costs, for example for external tracking tools, special landing page software or additional reporting platforms. This strongly depends on the needs of your campaigns and business. For example, we always use a CSS for web shops, often Channable and Optmyzr for optimizations.

What does a Google Ads specialist do?

Below is a comprehensive summary of the work performed by a Google Ads specialist:

1. Strategy and planning

• Drafting a clear advertising strategy based on your business goals.
• Budget distribution and optimization for maximum effectiveness.
• Competition analysis to differentiate campaigns.

2. Keyword research

• Perform extensive keyword research to identify relevant terms.
• Grouping keywords into effective ad groups.
• Monitoring and adjusting keyword lists based on performance.

3. Campaign setup

• Setting up Google Ads campaigns (search ads, performance max, display, remarketing, shopping, video).
• Drafting catchy, converting ad copy and titles.
• Setting up and testing ad extensions (sitelinks, call extensions, highlights).

4. Bidding strategies and budget management

• Setting up and optimizing bidding strategies (manual or automated).
• Reduce cost per click (CPC) and increase quality scores.
• Actively manage budgets to avoid waste.

5. Target group segmentation

• Creating targeted ads based on location, demographics, interests and behavior.
• Develop remarketing campaigns for visitors who previously visited your site.
• Continually analyze and optimize target groups for better results.

6. Ad and conversion optimization

• A/B testing of ads and landing pages to increase conversions.
• Optimize ads for maximum click rates (CTR) and ROI.
• Identify and solve bottlenecks in conversion tunnels.

7. Data analysis and reporting

• Perform in-depth analysis of campaign results.
• Report regularly on KPIs such as CPC, CPA, conversion rate and ROI.
• Clear and understandable communication about results achieved.

8. Technical optimization

• Setting up and controlling tracking via Google Analytics and Google Tag Manager.
• Implement conversion tracking for accurate result measurement.
• Analyze and improve ad relevance and landing page experiences.

9. Trends and developments

• Constantly staying on top of the latest developments within Google Ads.
• Proactive advice on new opportunities and areas for improvement.
• Deploy innovations such as automated campaigns, AI and Smart Bidding.

Why choose our Google Ads specialists

Not every Google Ads specialist is the same. At our agency, we strongly believe in quality and result-oriented work. We clearly distinguish ourselves from competitors on three important points:

• Highly experienced specialists: All of our Google Ads specialists have at least five years of practical experience. They know exactly which approach works and how to achieve quick results for your business.
• Strong analytical skills: Our specialists are university graduates and therefore have in-depth knowledge of statistics and data analysis. As a result, they manage campaigns based on facts and hard numbers, not assumptions.
• Excellent communication: We find clarity, transparency and accessibility essential. That's why we communicate clearly and regularly about campaigns, results and next steps. This way, you are always exactly informed about what is going on and what to expect.

If you choose us, you choose a professional approach that delivers demonstrably better results.

Curious about what Dutch Google ads agency Tasmanic can do for you? Contact us at +31 (0)85 4011 568 /tasmanic