- Achieve ambitious growth targets
- Increase market share
- Sustainable competitive advantage
Important pages should be tested
If you spend a lot of money to generate traffic, it's wise to also invest in improving the quality and conversion of that traffic. In fact, if you don't test important pages on your website, you're going backwards. And if you do test, you also understand better than your competition what works and what doesn't.
Intuition is often a poor counsellor
Often changes are made to Web sites because someone just shouts something. Something of that he thinks it can be done better. But whether it will turn out better is usually not checked. And intuition or impulsiveness turns out to be a bad advisor in hindsight.
Make decisions based on facts
Intuition is not a good advisor in marketing
Learning happens after testing and interpreting results.
Knowing more than the competition is very valuable. You therefore gain more competitiveness in Google Ads.
Limit advertising costs
With higher conversion, the cost per conversion goes down.