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Written by Niek van Son MSc on June 19, 2025
Lead generation: What is it? & How do you get more leads?
In the b2b market, online findability is crucial. After all, in this market, companies orient themselves extensively online. By being well findable online during this orientation process, the chances of becoming a customer increase. There is a lot to be gained by cleverly focusing on online lead generation. This article describes...
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Written by Niek van Son MSc on June 17, 2025
Digital marketing in 2025: definition, strategy & trends
Digital marketing has long since ceased to be a nice-to-have, but is now the beating heart of almost every successful business. Customers live, buy and compare online, and your business needs to be there.
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Written by Niek van Son MSc on June 12, 2025
Mere exposure effect: meaning & examples
The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and thus increase the likelihood of a purchase. Unknown makes unloved, on a psychological level. We explain what the mere...
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Written by Niek van Son MSc on June 11, 2025
Online / internet marketer: work, training & salary
On the Internet, where competition is just a click away, an online marketer is the lynchpin between online strategy, data and execution.
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Written by Niek van Son MSc on June 6, 2025
FOMO: (Fear Of Missing Out): meaning & uses in marketing
When ChatGPT suddenly went viral worldwide in late 2022, there was an immediate urge among entrepreneurs to 'do something with AI'.
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Written by Niek van Son MSc on 5 June 2025
Compound interest: the power of exponential growth
Imagine you have one euro that doubles every day. After ten days you have a thousand euros, but after twenty days you have a million. This mind-boggling principle is called compound interest - the driving force behind exponential growth.
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article, you'll read more about what loss aversion is and we'll show examples. We also show you how to apply loss aversion in marketing.
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Written by Niek van Son MSc on 3 June 2025
Marketer: meaning, tasks, skills & salary in 2025
Every day you are exposed to hundreds, perhaps thousands, of marketing messages. From the videos on Facebook to the billboards you see on your way to work - marketing is everywhere and forms the backbone of every successful business.
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Written by Niek van Son MSc on June 2, 2025
Scale up: accelerate meaning & growth with marketing
Successfully scaling up is every entrepreneur's dream, but why do only a handful of companies manage to really break through? While one company grows at lightning speed, others struggle.
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Written by Niek van Son MSc on May 30, 2025
Online marketing: meaning & more return from your website
In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.
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