Blog for Entrepreneurs

Marketing

Written by Niek van Son MSc on November 24, 2023

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely on the experiences of others. However, this very apparent simplicity can lead to poor decision-making.

Marketing

Written by Niek van Son MSc on November 17, 2023

Cheerleader effect: definition, examples and practical tips

Marketing

Written by Niek van Son MSc on November 13, 2023

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information, while you are convinced that the message is so clear? That's what we call selective perception. A cognitive fallacy where...

Marketing

Written by Niek van Son MSc on October 27, 2023

The Google effect definition, examples and practical tips

Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information we just looked up? And why is this so important for entrepreneurs to know?

Marketing

Written by Niek van Son MSc on October 20, 2023

The IKEA effect: definition, examples and practical tips

Marketing

Written by Niek van Son MSc on October 6, 2023

The Zeigarnik effect: definition, examples and practical tips

Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect. Find out in this article what this effect is and how to use it effectively as an entrepreneur.

Marketing

Written by Niek van Son MSc on September 29, 2023

The Bandwagon Effect: definition, examples and practical tips

People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply join the "bandwagon. But what exactly does the bandwagon effect entail, and how can you strategically leverage it as an SME entrepreneur to grow your business?

Marketing

Written by Niek van Son MSc on September 8, 2023

The Baader-Meinhof phenomenon (frequency illusion): definition, examples and practical tips

Marketing

Written by Niek van Son MSc on August 25, 2023

Cognitive dissonance: Definition, examples & application in marketing

Cognitive dissonance, a term introduced in the 1950s, describes the uneasy feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental tension can unconsciously lead to choices and actions that are not always rational. In this article, we dive deeper into...

Marketing

Written by Niek van Son MSc on August 18, 2023

The Halo effect: what is it and how do you use it in marketing?

"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article, we dive deeper into the nuances of the halo effect and how it affects your business decisions.