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Geschreven door Edon van Asseldonk MSc op 12 december 2025
Google E-E-A-T: betekenis & SEO verbeteren
Zoekmachine-optimalisatie is de afgelopen jaren fundamenteel veranderd. Waar SEO lange tijd draaide om keywords, links en techniek, ligt de nadruk vandaag steeds sterker op kwaliteit en betrouwbaarheid. Google wil niet alleen het meest relevante resultaat tonen, maar vooral de meest geloofwaardige bron.
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Written by Niek van Son MSc on 28 November 2025
Cognitive bias: meaning, explanation and types of biases
People make thousands of decisions every day, often faster than they realize. Our brain uses mental shortcuts in the process. Heuristics that help us act quickly, but which can also cause systematic thinking errors. These thinking errors are called cognitive biases, a concept extensively described by Daniel Kahneman and Amos Tversky....
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Written by Kateryna Boiko on November 25, 2025
SEO & UX (user experience) design
The days when SEO was all about keywords have been over for a while. Google judges websites on their actual user experience. Since updates such as Core Web Vitals, Page Experience and the new Helpful Content framework, the algorithm no longer looks only at what you write, but more importantly at how visitors experience your site...
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Written by Niek van Son MSc on November 20, 2025
Category Entry Points (CEPs): meaning & use in marketing
Imagine a potential customer has a problem, need or desire. Thirst on a hot day, leakage after a storm, or a CFO who needs to reduce costs. In that micro-moment, one question must be answered: who does that person think of first?
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Written by Niek van Son MSc on October 31, 2025
Availability heuristic / bias: meaning & marketing
Why do some trends suddenly seem to be everywhere and others quietly disappear from view? Why do we overestimate risks that are much talked about, but ignore structural opportunities that are less visible?
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Written by Niek van Son MSc on October 29, 2025
ChatGPT in marketing: faster growth & more focus
Marketing only pays off when actions are scalable, measurable and repeatable. ChatGPT makes that possible by accelerating the three most time-consuming parts of marketing: ideation, production and optimization.
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Written by Niek van Son MSc on October 17, 2025
Endowment effect (endowment effect): meaning & marketing
Those who understand this psychological mechanism not only gain a better understanding of their own decision-making, but also that of customers, investors and employees. Indeed, the endowment effect touches everything where emotion, ownership and value intersect: from pricing strategy to business transfer.
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AIO / AEO / GEO for entrepreneurs: this is how you will be chosen by AI
AI-driven search results are turning online marketing ground rules upside down: increasingly, users are getting an immediate answer, and only then linking to websites. Those who want to stand out optimize not only for rankings, but for selection by AI: clear structure, current facts, recognizable expertise and reliable brand signals. In this guide, you will learn...
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Written by Niek van Son MSc on August 11, 2025
Opportunity cost (opportunity cost): definition & its importance to entrepreneurs
Every dollar and hour you spend on option A, you can't spend on option B. That missed value is called opportunity cost. This article translates the economist's concept to entrepreneurial decisions
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Written by Niek van Son MSc on August 6, 2025
Coming up with company names in 2025: the complete guide
Have you ever heard a company name and thought, "If only I had thought of that one!"? A rock-solid company name should be more than just a nice play on words. It is your shortest elevator pitch.
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