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Blog for Entrepreneurs

On our blog, we share our knowledge about strategy, marketing & optimization so entrepreneurs can benefit directly.

sole proprietorship
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Setting up a sole proprietorship: everything you need to know

Choosing the right legal form for your business is important; as a start-up entrepreneur, you will have to make this choice first. Most entrepreneurs choose a sole proprietorship. Logical, because starting a sole proprietorship is easy and you can claim various tax benefits. In this article we will explain everything to you....

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Startup deduction
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Startup deduction. What is it and when are you entitled to it

Starter deduction is a tax benefit for startup entrepreneurs intended to provide them with financial support. In this blog post, we explain exactly what the starter deduction is, when you are entitled to it and how long the starter deduction applies.

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deductions entrepreneurs
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Deductions (entrepreneurial deductions) for entrepreneurs in 2023

Are you an entrepreneur and do you have a sole proprietorship, partnership, or limited partnership? If so, there are several deductions available for entrepreneurs that will help you pay less tax on your income tax return.

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sell website
Websites

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Selling website in 8 steps (2024)

No matter how successful you are with your website or web shop, there can always come a time when you want to change tack. For example, because you no longer have enough time for it, or because you'd rather work on other online activities. Just your website...

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google analytics
Marketing

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Google Analytics 4 for beginners

Google Analytics is a wildly popular tool among marketers. More than 28 million websites, which is more than half of all websites, are already using Google Analytics today. The Netherlands is even in the top 5 countries worldwide that use Google Analytics, with nearly 1 million users. And...

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SWOT analysis
Models

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Making SWOT analysis in 5 steps

A SWOT analysis is a strength-weakness analysis. It's an easy method for quickly understanding where you stand with your business. What is going well, what needs more attention, what are opportunities and threats? A good SWOT analysis helps you to create a strong marketing strategy, with which you can effectively...

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create website
Websites

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Make your own website / have it made: (free > professional)

Most people looking for a product or service start their search online. Therefore, it is very important that your company is easily findable on the Internet. Your website is not only your business card, but also a potential sales channel. And you can make it as elaborate as...

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social-media
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

7 social media trends in 2024 that you must adopt

For companies, social media is a powerful tool for reaching their target audience, increasing customer engagement and brand awareness. Companies that do not use social media are missing an important opportunity to stand out from the competition and reach new customers. The trends within social media...

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found a bv
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Setting up a limited liability company: what should you pay attention to? + step-by-step plan

As an entrepreneur, one of the things you decide is which legal form suits your business. It may be attractive to start a limited liability company (BV), or to convert your existing sole proprietorship or partnership into a BV. You will then not be personally liable for your company's debts and in the event...

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business model canvas
Models

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Business Model Canvas: 9 building blocks

Are you starting a new business or establishing a different revenue model? The Business Model Canvas helps you to map out your business plan in one A4 in a clear and structured way. You do this using nine building blocks, which together form the core of your business. In this article...

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