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Blog for Entrepreneurs

On our blog, we share our knowledge about strategy, marketing & optimization so entrepreneurs can benefit directly.

Salience bias
Marketing

Written by Niek van Son MSc on January 12, 2024

Niek van Son

Salience bias: definition, examples and practical tips

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Status Quo Bias
Marketing

Written by Niek van Son MSc on December 22, 2023

Niek van Son

Status quo bias: definition, examples and practical tips

Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the current situation, even when it is not optimal. Take, for example, a collaboration partner who consistently fails to honor his agreements; finding a new partner often seems more hassle than it...

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Ostrich Effect
Marketing

Written by Niek van Son MSc on December 15, 2023

Niek van Son

Ostrich (ostrich) effect: definition, examples and practical tips

Do you think AI won't have that much of an impact? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on the economy has been no greater than the fax machine's." Ostrich behavior is not wise but a very natural reaction.....

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Hindsight Bias
Marketing

Written by Niek van Son MSc on December 8, 2023

Niek van Son

Hindsight bias: definition, examples and practical tips

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Zero Sum Bias
Marketing

Written by Niek van Son MSc on December 1, 2023

Niek van Son

Zero-sum bias: definition, examples and practical tips

A customer who goes to the competitor's store will not become a customer of yours, right? This is a typical example of the zero-sum bias. Residential stores, however, have discovered that this way of thinking is not always advantageous, and choose to be located close to each other.

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Anecdotal Fallacy
Marketing

Written by Niek van Son MSc on November 24, 2023

Niek van Son

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely on the experiences of others. However, this very apparent simplicity can lead to poor decision-making.

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Cheerleader Effect
Marketing

Written by Niek van Son MSc on November 17, 2023

Niek van Son

Cheerleader effect: definition, examples and practical tips

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Selective perception
Marketing

Written by Niek van Son MSc on November 13, 2023

Niek van Son

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information, while you are convinced that the message is so clear? That's what we call selective perception. A cognitive fallacy where...

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Google Effect
Marketing

Written by Niek van Son MSc on October 27, 2023

Niek van Son

The Google effect: definition, examples and practical tips

Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information we just looked up? And why is this so important for entrepreneurs to know?

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IKEA Effect
Marketing

Written by Niek van Son MSc on October 20, 2023

Niek van Son

The IKEA effect: definition, examples and practical tips

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