logo Performance Scan images

Blog for Entrepreneurs

On our blog, we share our knowledge about strategy, marketing & optimization so entrepreneurs can benefit directly.

Marketing

Written by Niek van Son MSc on June 19, 2025

Niek van Son

Lead generation: What is it? & How do you get more leads?

In the b2b market, online findability is crucial. After all, in this market, companies orient themselves extensively online. By being well findable online during this orientation process, the chances of becoming a customer increase. There is a lot to be gained by cleverly focusing on online lead generation. This article describes...

Read more
Blog_Digital Marketing
Marketing

Written by Niek van Son MSc on June 17, 2025

Niek van Son

Digital marketing in 2025: definition, strategy & trends

Digital marketing has long since ceased to be a nice-to-have, but is now the beating heart of almost every successful business. Customers live, buy and compare online, and your business needs to be there.

Read more
Biases

Written by Niek van Son MSc on June 12, 2025

Niek van Son

Mere exposure effect: meaning & examples

The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and thus increase the likelihood of a purchase. Unknown makes unloved, on a psychological level. We explain what the mere...

Read more
Marketing

Written by Niek van Son MSc on June 11, 2025

Niek van Son

Online / internet marketer: work, training & salary

On the Internet, where competition is just a click away, an online marketer is the lynchpin between online strategy, data and execution.

Read more
Biases

Written by Niek van Son MSc on June 6, 2025

Niek van Son

FOMO: (Fear Of Missing Out): meaning & uses in marketing

When ChatGPT suddenly went viral worldwide in late 2022, there was an immediate urge among entrepreneurs to 'do something with AI'.

Read more
Interest-on-interest effect in online marketing
Marketing

Written by Niek van Son MSc on 5 June 2025

Niek van Son

Compound interest: the power of exponential growth

Imagine you have one euro that doubles every day. After ten days you have a thousand euros, but after twenty days you have a million. This mind-boggling principle is called compound interest - the driving force behind exponential growth.

Read more
Biases

Written by Edon van Asseldonk MSc and Niek van Son MSc on June 4, 2025

Edon van Asseldonk
Niek van Son

Loss aversion (loss aversion): meaning & examples in marketing

Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article, you'll read more about what loss aversion is and we'll show examples. We also show you how to apply loss aversion in marketing.

Read more
Branding

Written by Niek van Son MSc on 3 June 2025

Niek van Son

Marketer: meaning, tasks, skills & salary in 2025

Every day you are exposed to hundreds, perhaps thousands, of marketing messages. From the videos on Facebook to the billboards you see on your way to work - marketing is everywhere and forms the backbone of every successful business.

Read more
Scale-up marketing
Enterprise

Written by Niek van Son MSc on June 2, 2025

Niek van Son

Scale up: accelerate meaning & growth with marketing

Successfully scaling up is every entrepreneur's dream, but why do only a handful of companies manage to really break through? While one company grows at lightning speed, others struggle.

Read more
Marketing

Written by Niek van Son MSc on May 30, 2025

Niek van Son

Online marketing: meaning & more return from your website

In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.

Read more

Services that grow your business

Wondering what achievable goals are for your business?

View our services

Are the results from your online marketing disappointing?

Request our no-obligation performance scan and we'll tell you where you're going wrong.