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Written by Niek van Son MSc on July 26, 2024
Affect heuristic: definition, examples and practical tips
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic played a role. This cognitive bias can influence both big and small judgments and decisions. As an entrepreneur, it is crucial to keep your...
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Written by Niek van Son MSc on July 12, 2024
Ambiguity effect: definition, examples and practical tips
People may be reluctant to use AI because they still trust human actions more than the unknown and mysterious of AI. In doing so, they do miss the opportunity to save time and money or benefit from a very creative outcome. Do they perhaps suffer ...
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Written by Niek van Son MSc on June 28, 2024
Commitment bias: Definition, examples and practical tips
Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to invest in this product, driven by the hope that it will eventually catch on.
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Written by Niek van Son MSc on June 3, 2024
Priming effect: definition, examples and practical tips
Imagine smelling the aroma of freshly baked bread as you enter the supermarket; you are now a lot more likely to come out with a loaf of bread in your basket. This is a well-known example of the priming effect. In this article, we explore how...
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Written by Niek van Son MSc on May 3, 2024
Nostalgia effect: definition, examples and practical tips
You are walking in the store and suddenly you see, smell or hear something that reminds you of a nice time in your life with warm feelings. You subconsciously even pay to experience that feeling more often. Pure nostalgia! Entrepreneurs can take advantage of this...
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Written by Niek van Son MSc on April 26, 2024
Choice overload: definition, examples and practical tips
Think about choosing a new smartphone. There used to be only a few models available, which made choosing relatively easy. Today, the market is flooded with hundreds of models, each with its own specifications and features. You can spend hours comparing these details, which often results in...
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Written by Niek van Son MSc on January 12, 2024
Salience bias: definition, examples and practical tips
As a business owner, your decisions may be influenced more by salient recent events than objective data, a phenomenon known as salience bias. In this article, we explore how this psychological bias can affect your business decision-making, how to avoid it but also how to incorporate these insights into your...
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Written by Niek van Son MSc on December 22, 2023
Status quo bias: definition, examples and practical tips
Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the current situation, even when it is not optimal. Take, for example, a collaboration partner who consistently fails to honor his agreements; finding a new partner often seems more hassle than it...
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Written by Niek van Son MSc on December 15, 2023
Ostrich (ostrich) effect: definition, examples and practical tips
Do you think AI won't have that much of an impact? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on the economy has been no greater than the fax machine's." Ostrich behavior is not wise but a very natural reaction.....
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Written by Niek van Son MSc on December 8, 2023
Hindsight bias: definition, examples and practical tips
There are very many people who can explain in retrospect why certain events took place, but very few who can predict in advance that they will take place. Looking back, everything is very clear. Why do we suddenly find unpredictable events predictable after they happen? And how do you apply this hindsight bias as an entrepreneur?
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