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Articles on SEO
Delve into the world of search engine optimization. From technical SEO and content strategy to local findability and link building - our articles will help you increase your online visibility and rank higher in search engines.
Google E-E-A-T: improve meaning & SEO
Search engine optimization has changed fundamentally in recent years. Whereas SEO was long about keywords, links and technology, today the emphasis is increasingly on quality and reliability. Google does not want...
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SEO & UX (user experience) design
The days when SEO was all about keywords have been over for a while. Google rates websites on their actual user experience. Since updates such as Core Web Vitals, Page Experience and the...
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AIO / AEO / GEO for entrepreneurs: this is how you will be chosen by AI
AI-driven search results are turning online marketing ground rules upside down: increasingly, users are getting a direct response, and only then linking to websites. Those who want to stand out not only optimize for...
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Create a website briefing: in 8 steps a new website
A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the...
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SEO specialist? What does an expert with 15 years of experience do?
Every day, thousands of potential customers search for products or services like yours. The question is: will they find your company, or will they end up with your competitor every time? Without...
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Writing good SEO texts in 4 steps
A good SEO text is one that gives visitors to the page what they are looking for. Depending on the search term(s) the page is targeting, this can be a long article...
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Online / internet marketer: work, training & salary
On the Internet, where competition is just a click away, an online marketer is the lynchpin between online strategy, data and execution.
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Online marketing: meaning & more return from your website
In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.
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B2b SEO: complete strategy with step-by-step plan
For b2b companies, search engine optimization (SEO) is more than just ranking higher in Google. It is the key to visibility, credibility and ultimately more valuable leads.
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SEO (search engine optimization): What is it? & How does it work?
What is SEO? SEO stands for search engine optimization or in Dutch search engine optimization. Definition: SEO is the optimization of websites and apps with the goal of increasing the quality and quantity...
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