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Last updated June 7, 2023
SEO is an important tool for your business to improve your online findability, which in turn ensures greater reach. By working with experienced SEO specialists, you can generate more visitors to your website without having to pay per click. At Tasmanic, we work with experienced SEO specialists who improve the online findability of your website and structurally generate more visitors.
To check for yourself whether it is wise to hire an SEO consultant. Experienced SEO consultants can help you with the following situations:
- Traffic to the website needs to grow sustainably to meet business goals but internally there is not the expertise needed to get this done.
- A new website is being launched and existing traffic must be maintained.
- Organic website traffic has been at a plateau for ages, and internally no one knows how it can continue to grow.
Do you recognize yourself in any of these situations? If so, it may be wise to hire an SEO consultant.
Why hire an SEO consultant?
An SEO consultant gives you all the insights and practical tools you need to improve your organic findability. This way, you get the expertise to work with SEO yourself or with your team - without having to hire an SEO specialist.
By partnering with an experienced SEO agency like Tasmanic, you are actually leveraging a tremendous amount of knowledge and experience. Our SEO specialists have more than 10 years of experience, helping you achieve your online marketing goals. We believe it is important to achieve measurable results and also regularly discuss progress. Clients always have real-time insight into the figures as well, because we believe transparency is important.
What is the difference between SEO consultant, specialist and expert?
There is not a very clear difference between a consultant and a specialist. Nevertheless, you often see a consultant doing other companies' SEO and a specialist working internally at 1 company. Expert has no one job title as far as we know.
What does an SEO consultant do?
An SEO consultant helps you set up an effective SEO strategy, in which the various aspects of SEO are scrutinized and then optimally coordinated with each other. From technical optimization of the website, keyword research, link building to strategic website content; together these components ensure a strong and easily findable whole. For each part, the consultant indicates what needs to be changed and done, what you can do yourself or where you can get help.
Working method of an SEO consultant
How an SEO consultant proceeds depends on the optimization needed. The method of an SEO consultant per situation:
Understanding online behavior potential customers
To begin with, the online behavior of potential customers is identified in order to properly tailor the website and content to their needs. To do this, the consultant conducts a keyword research. By using this effectively, the consultant can improve online findability and ensure a higher conversion rate. With the right insights, we can focus on generating visitors who are likely to become customers.
Advice on website structure
An SEO consultant determines which website structure ensures higher search engine rankings and a better customer experience. This includes checking whether the menu is logical, whether pages can refer to each other and whether visitors can easily find the desired information. We determine which website structure ensures more visitors and a higher conversion ratio.
Content strategy and optimization
The consultant identifies what information and content is of interest to potential customers and what questions and terms are being searched for. The consultant looks at which pages are found well and which pages should be filled, divided or merged differently. It looks at what content answers the visitor's question and how to lead to a desired call to action in this text. In addition, the consultant advises which keywords should be implemented in the text - how and where - to optimize findability. Together, this forms the content strategy. Some SEO consultants work with professional copywriters. In that case, SEO consultants advise the copywriters how best to build the texts and which keywords should be used. If the consultant is not satisfied, feedback is given until the article is as desired.
Advice on technical optimization
To be easily findable, a Web site must be technically sound. For example, dead links can be considered a bad sign by search engines, as can a slow load time - and thus a high bounce rate. The consultant looks at various aspects of the website, from meta descriptions, image size and other technical aspects to make the website rank better. The consultant also prioritizes technical improvements so that a lot of time is not spent on changes with minimal impact.
Advice on link building
Link building is an important part of SEO. The more routes that lead to your website, the better a website is found. Links are seen by search engines as a kind of votes that increase the website's authority and thus rank higher in search results. A consultant will show you how to generate valuable links and also how to link strategically to desired pages on your own website. This way you increase the number of views and conveniently lead visitors to the desired page or call to action.
On-page and off-page SEO
An SEO consultant can distinguish between on-page and off-page optimizations.
On-page by an SEO consultant
By on-page SEO, we mean optimizing the website itself. In doing so, you want to make the website as user-friendly for not only your visitors, but also for Google. To optimize your on-page SEO, a consultant is concerned with the following points:
- Using the right keywords
- Improving and adding site content
- The title tags and meta descriptions are filled in correctly
- Make good use of headers (H1, H2 etc.) to add structure to your page
- Use short URLs that make it clear what the page is about (in this case, for example, seo consultant)
- Adding internal links: make sure your pages link internally to each other
- Adding external links: increase user experience and increase visitor confidence
- Making sure your website is fast (enough)
- Use of Schema Markup
- Add supporting images
Off-page by an SEO consultant
In addition, the SEO consultant also deals with off-page SEO. Here, we look precisely at how the online findability of your website can be improved by things outside the website itself. To optimize your off-page SEO, a consultant is mainly concerned with the following:
- Link building: collecting links to your website to gain higher authority from Google
- Local SEO: increasing the local findability of your business
- Managing social media accounts
How does Google work?
To increase your local findability, it is also good to know how Google works. Google uses a Googlebot (both desktop and mobile) that visits your website from page to page. The Googlebot does this through the hyperlinks on your pages. So if you have a page where nothing links to it, the Googlebot, like the Internet user, will never find the page.
Google is increasingly using the mobile version of a website to crawl, index and rank your pages (mobile-first indexing). While it is not mandatory to have a mobile version of your website, we (and Google) recommend it.
What does SEO cost?
The price you pay for SEO depends on the goals of the business, the size of the website and the service provider you use for it.
Company goals: the more ambitious, the higher the total cost will be. As a result, the hourly rate may not necessarily be higher but because more complex projects are often involved, this will often be the case.
The size of the website: the more pages and regions it targets, the more complex the SEO analysis. This results in higher costs because more hours must be spent on the analysis.
The service provider you use for it: the choice is roughly between: in-house SEO employee, independent SEO consultant and an SEO agency.
Consultant hourly rates
SEO consultants usually charge an hourly, project or monthly rate, depending on the assignment and the amount of work. In Europe, hourly rates charged by SEO consultants average between €75 and €250.
Thus, a consultant's rate can vary quite a bit. Consultants who charge higher rates have often achieved significant results, a lot of experience and are up to date on the latest developments.
SEO process costs
Depending on the above 3 variables, an SEO journey can range from a few thousand euros per year for the baker on the corner to 100 thousand euros for a multinational company with very ambitious goals. For an SME in the Netherlands, between €10,000 and €40,000 per year should be enough to achieve something serious.
Working as an SEO consultant?
At Tasmanic, we are constantly looking for the best SEO consultants. Check out our job openings and apply immediately.