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Optimization

Articles on Optimization

Discover methods and techniques to continuously improve your marketing and business processes. From conversion optimization and A/B testing to data-driven improvements - our articles help you achieve measurable results and reach your goals more effectively.

Written on March 3, 2022

What is loss aversion? And how do you apply it in marketing?

Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...

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Written on September 14, 2021

What is a landing page? Explanations, examples & tips

A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...

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