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Articles on Optimization
Discover methods and techniques to continuously improve your marketing and business processes. From conversion optimization and A/B testing to data-driven improvements - our articles help you achieve measurable results and reach your goals more effectively.
A/B testing: what is it? + tutorial
What if you could increase your online sales by 20% with one simple change? Sounds too good to be true? Yet this is exactly what is possible with the help of...
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...
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Landing page: Definition, optimization & examples
A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...
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