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Articles on Optimization
What is loss aversion? And how do you apply it in marketing?
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...
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What is a landing page: explanation, examples and tips
A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...
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