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Online marketing specialist

Marketing

Written by Niek van Son MSc on September 13, 2021

Niek van Son

Last updated June 7, 2023

What is an online marketing specialist?

The power of online marketing is well known to all businesses by now, but whether you need an online marketing specialist for it may not be. First, let's look at what an online marketing specialist is now. First, there is no such thing as an online marketing specialist, but rather a specialist in a branch of online marketing. This could be search engine optimization or search advertising, for example. These specialists are experts in his or her specialty and can give your online marketing a huge boost. For example, an SEO specialist helps you with your organic rankings in Google and other search engines. If your focus is on SEA, a SEA expert can help you optimize your campaigns to achieve more conversions.

Why an online marketing specialist?

An online marketing specialist can help you grow business on the Internet. They know the ins and outs of the digital world and can create a plan to make your brand more visible. As mentioned, this can be done through different specialists, which can show synergy when used properly. By analyzing data through an analyst, an SEO specialist to improve your organic findability and a social media specialist to boost your online profile. With an online marketing specialist by your side, you can count on your online presence being managed professionally.

What does an online marketing specialist do?

An online marketing specialist is an expert in his branch of the online marketing world. At Tasmanic, we work with the following online marketing specialists:

  • SEO Specialist: Our SEO specialists optimize your website with the goal of attracting more profitable organic traffic to your website.
  • Textwriter: A senior copywriter is expert at writing content that also works well in line with SEO. This allows you to create valuable and relevant content for your visitors.
  • SEA Specialist: SEA specialists deploy online campaigns to achieve your business goals. We provide instant more relevant traffic, transactional and measurable results.
  • Social Ads specialist: Our Social Ads specialist helps your business grow through social media platforms such as Facebook and Instagram. With Social Ads, we can provide highly targeted advertising with high cost efficiency, good budget control and excellent measurability.
  • CRO specialist: Optimizing your website or campaigns can be an important part of getting more conversions. Our specialists are always results-oriented, to get the most conversions from your online marketing. By running tests such as A/B tests, we try to get the most out of your online marketing budget.
  • Designer: Maybe not an online marketing specialist, but certainly important. An image for the content in your blog, or maybe for your Google Ads campaign? For this we have a designer, so we don't have to look for the perfect image, but can just create it ourselves.

Tasmanic: Experienced agency in online marketing

Tasmanic's team consists of online marketing specialists who each have their own specialization. So we have experts in-house who can increase the findability of your website, optimize your campaigns at Google, Microsoft or Meta and write content for your blogs. It's important to set clear KPIs for your marketing that allow you to take concrete steps that align with business goals. At Tasmanic, we can help you by bringing in the right online marketing specialist(s) that align with the business goals you want to achieve.

Learn more about our team and the specializations we have.

Niek van Son
THE AUTHOR

Niek van Son MSc

Marketing Management (MSc, University of Tilburg). 10+ years of experience as an online marketing consultant (SEO - SEA). Occasionally writes articles for Frankwatching, Marketingfacts and B2bmarketeers.nl.

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