Online marketing specialist with 14 years of experience

Introduction

Companies growing fast online often have one position well filled: that of online marketing specialist. A strategic expert who knows how to convert website visitors into customers and turn your advertising budget into profit. But what distinguishes a good specialist from an average online marketer? What skills really make the difference? And why is investing in an expert Internet marketing specialist essential for your organization to beat your competitors in the long run?

In this article you will discover exactly what an online marketing specialist does, how to choose the right person, and why now is the right time to invest in them.

What is an online marketing specialist?

An online marketing specialist is a professional who is strategically and executive responsible for developing, implementing and optimizing digital marketing strategies.

He/she focuses on generating online visibility, leads and conversions by applying advanced digital marketing techniques.

Responsibilities and tasks

• Search engine optimization (SEO)
• Search engine advertising (SEA): Google Ads, Dutch Microsoft Ads Agency
• Content Marketing
• Social media marketing & advertising
• Google and other web analytics
• Conversion optimization
• Email marketing and marketing automation

As you can see, duties and responsibilities are wide-ranging, so much so that one cannot really speak of a specialist. Therefore, an online marketing specialist is more like an online marketing generalist or manager.

Core competencies

Core competencies of an online marketing specialist include, in our opinion:

• Strategic insight (setting goals, priorities).
• Data Analysis (Analytics, Big Query, Dashboard).
• Technical skills (SEO tools, HTML, CSS).
• Knowledge of behavioral psychology, marketing theory.
• Project management.
• Communication skills.

Why companies choose a specialist

An online marketing specialist can contribute to a company's growth. Without one, you run the risk of misallocating budgets, choosing the wrong channels and missing out on opportunities. In short, using an online marketing specialist ensures that:

• Making a company structurally more visible online.
• Using online marketing budgets more effectively and efficiently.
• Getting more return from existing website traffic.

Conclusion

Online marketing is a field that requires many different skills: creativity, analytical ability, communication. When these facets are filled well, an online marketing specialist can make a big difference. At Tasmanic, we choose experienced specialists in one field rather than broad-based online marketers.

Would you like to know what we as an online marketing agency can do for your company?