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Niek van Son MSc
Marketing Management (MSc, Tilburg University). Over 10 years of online experience at b2b, scale ups, financial services companies and marketplaces, both nationally and internationally. Works as ad interim online marketing manager for Brookz. Reads: Sharp, Taleb, Kahneman. Intrigued by how SME entrepreneurs make decisions.
"People don't say what they do, and don't do what they say."
"Hope is not a strategy."
"Not choosing is also a choice."
Occasionally writes articles for Frankwatching, Marketingfacts and B2bmarketeers.nl.
Hobby project: surface interval.
Personal blog: niekvanson.com.
- Running
- Diving
- Music lover
Articles by Niek van Son MSc
A/B testing: what is it? + tutorial
What if you could increase your online sales by 20% with one simple change? Sounds too good to be true? Yet this is exactly what is possible using A/B testing. But beware: not every test leads to...
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What is Google's keyword planner and how does it work?
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming less and less suitable for SEO.
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Hire SEO consultant with 15+ years of experience
Generating more visitors, paying less for clicks? With SEO, you improve the findability of your website and structurally generate more visitors. Better findability ensures more conversion and constant growth. An SEO consultant gives you advice and...
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Getting a good website made: 8 components
A website is not only a company's online brochure but can also be an important channel for bringing in new customers. How do you make sure this happens?
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Why, How, What - Simon Sinek's Golden Circle model
Many startup entrepreneurs turn to Simon Sinek's Golden Circle theory when they start creating their business plan. According to this theory, you should start by explaining the why question of your organization: Why, How, What, but start with...
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6 translation tools for automatically translating your website
If you want to sell your products or services abroad, you must have a multilingual website. Where you used to have to manually translate your entire website page by page, there are now online tools that allow you to translate your complete...
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Starting your own webshop: roadmap, tips & pitfalls
Online shopping is hip. Many Dutch people find it more pleasant to store online now instead of going into town. Starting your own online store is therefore definitely a smart move. This is reflected in the...
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B2b & marketing: meaning, the difference with b2c + companies
B2b is an abbreviation from economics that stands for business to business. It refers to companies that provide goods or services to other companies. A b2b company does business with other companies as opposed to companies that sell consumers as...
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Setting up a sole proprietorship: everything you need to know
Choosing the right legal form for your business is important; as a start-up entrepreneur, you will have to make this choice first. Most entrepreneurs choose a sole proprietorship. This makes sense, because starting a sole proprietorship is easy and you can claim...
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Website selling in 8 steps (2025)
No matter how much success you have with your website or webshop: there can always come a time when you want to change tack. For example, because you no longer have enough time for it, or because you would rather work with...
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