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AUTHOR

Niek van Son MSc

Niek van Son
Founder & Senior consultant
Niek van Son MSc

Marketing Management (MSc, Tilburg University). Over 10 years of online experience at b2b, scale ups, financial services companies and marketplaces, both nationally and internationally. Works as ad interim online marketing manager for Brookz. Reads: Sharp, Taleb, Kahneman. Intrigued by how SME entrepreneurs make decisions.

"People don't say what they do, and don't do what they say."

"Hope is not a strategy."

"Not choosing is also a choice."

Occasionally writes articles for Frankwatching, Marketingfacts and B2bmarketeers.nl.

Hobby Projects: Brandio & Surface Interval.

LEISURE
  • Running
  • Diving
  • Music lover
SOCIALS

Articles by Niek van Son MSc

Marketing
Written on December 22, 2023

Status quo bias: definition, examples and practical tips

Growth means change, but are entrepreneurs always willing to embrace these changes? Often they cling to the current situation, even when it is not optimal. Take, for example, a collaboration partner who consistently fails to meet his agreements; seeking...

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Marketing
Written on December 15, 2023

Ostrich (ostrich) effect: definition, examples and practical tips

Do you think AI won't have that much of an impact? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on the economy has been no greater than the fax machine's."...

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Marketing
Written on December 1, 2023

Zero-sum bias: definition, examples and practical tips

A customer who goes to the competitor's store will not become a customer of yours, right? This is a typical example of the zero-sum bias. Home improvement retailers, however, have discovered that this way of thinking is not always advantageous, and are choosing...

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Marketing
Written on November 24, 2023

Anecdotal fallacy: definition, examples and practical tips

The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely on the experiences of others. However, this very apparent simplicity...

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Marketing
Written on November 13, 2023

Selective perception: definition, examples and practical tips

I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information, while you are convinced that the message is so clear...

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Marketing
Written on October 27, 2023

The Google effect: definition, examples and practical tips

Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information we just looked up? And why is this for...

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Are you choosing exponential growth?

It doesn't happen by itself.