Strategy

Compound interest: the power of exponential growth

Imagine you have one euro that doubles every day. After ten days you have a thousand euros, but after twenty days you have a million. This mind-boggling principle is called...

Scale up: accelerate meaning & growth with marketing

Successfully scaling up is every entrepreneur's dream, but why do only a handful of companies manage to really break through? While one company grows at lightning speed, others struggle.

Digitalization marketing & sales: trends, pitfalls & roadmap

The digitization of sales and marketing is now no longer future music, but daily reality. Companies face the challenge of not only making processes and data digital, but also...

Set ambitious dutch online marketing strategy in 2026

A successful online marketing strategy is not an accident, but the result of a careful and structured approach. Yet many companies struggle with translating business goals into concrete online actions, which...

Inbound marketing: meaning, strategy & b2b examples

First, let's look at the definition of inbound marketing, as established by the originators of the term: You want to stop annoyingly pursuing customers and instead make sure...

The Long Tail - Chris Anderson + keywords & marketing

What do Amazon, Netflix and Spotify have in common? They make gold on products you rarely see on a bestseller list.

Setting goals: from strategic to tactical

Customer Lifetime Value (CLTV or customer value): Meaning & calculating

All the profit a customer brings you, during the entire period he is a customer with you. In short: customer lifetime value. It is important to calculate your Customer Lifetime Value,...

KPIs: what are they? + how do you determine them?

Measuring what you MUST know. On what outcome measures is success determined? A seemingly simple question that leads to a not too convincing answer at many companies.

Proof of concept: what is it & how does it work?

Most product introductions fail. Test whether your idea is also a GOOD idea. The sooner you can test a concept to the market via proof of concept, the better. It...