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Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Mimesis: meaning, working & application in (online) marketing
Why do successful companies so often look alike? Whether it's streaming services following Netflix, smartphone manufacturers imitating Apple's designs, or Dutch webshop entrepreneurs who have the one design...
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Anchoring bias (reference effect): definition & use in marketing
Why does that €15,000-a-year software package suddenly seem inexpensive? Because you just turned down a €30,000 offer. This psychological phenomenon is called the anchoring bias: your brain adheres to...
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Physical availability: meaning & tips
Can potential customers easily find and buy your brand if they want to? That's physical availability. (Re)knowing and thinking about your brand in a buying situation is called mental...
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Choosing online marketing channels: spreading risk is essential
Online marketing offers entrepreneurs many opportunities to attract new customers and strengthen existing relationships. But the speed at which digital channels are changing also brings risks....
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Create a website briefing: in 8 steps a new website
A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the...
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Landing page: Definition, optimization & examples
As an entrepreneur, do you feel that your ads are bringing in visitors but not customers? That your message is not convincing visitors to take action? Chances are your landing page...
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SEO specialist? What does an expert with 15 years of experience do?
Every day, thousands of potential customers search for products or services like yours. The question is: will they find your company, or will they end up with your competitor every time? Without...
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Marketing automation: what is it? + choosing strategy & agency
In a market where customers expect brands to understand them before they make themselves known at all, efficiency alone is no longer enough - relevance is crucial. Marketing automation enables organizations...
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Cognitive dissonance: meaning - examples & marketing
You've just invested in an expensive marketing campaign, but shortly thereafter you read an article that this strategy is outdated. An immediate gnawing feeling arises: have you made the wrong...
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Writing good SEO texts in 4 steps
A good SEO text is one that gives visitors to the page what they are looking for. Depending on the search term(s) the page is targeting, this can be a long article...
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