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Written by Niek van Son MSc on February 24, 2023
Good SEO texts in 4 steps
A good SEO text is one that gives visitors to the page what they are looking for. Depending on the search term(s) the page is targeting, this can be a long article explaining a phenomenon in detail, or 10 lines of text reiterating the benefits of, for example,...
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Written by Niek van Son MSc on February 13, 2023
Gambler's Fallacy.
The Gambler's Fallacy is the brain's tendency to assume that the probability of something happening changes, as a result of what has happened before
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Written by Niek van Son MSc on January 27, 2023
Availability heuristic.
The Availability Heuristic is a mental fallacy based on availability. Of that which is readily available in the brain, we wrongly expect that it is common or will recur.
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Written by Niek van Son MSc on October 31, 2022
The powerful effect of the anchoring bias cannot be underestimated
The powerful effect of the "anchoring bias" is a not to be underestimated bias that is automatically created in our brain. We explain how this effect influences customers in their buying behavior and how you can make use of it in your marketing and pricing strategies.
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Written by Niek van Son MSc on October 20, 2022
Endowment effect: what is it? + examples for entrepreneurs
The endowment effect describes how customers place more value on something that (instinctively) belongs to them than on something that does not (yet) belong to them. So do you make customers already psychologically own your offer? If so, they'll put it back harder and you'll make them more likely to buy at...
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Written by Niek van Son MSc on October 20, 2022
Mere exposure effect: what is it? + marketing examples
The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and thus increase the likelihood of a purchase. Unknown makes unloved, on a psychological level. We explain what the mere...
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Written by Niek van Son MSc on October 7, 2022
Mimesis, what can you do with it in online marketing?
Mimesis is Ancient Greek and means imitation, imitation, imitation. It is also a concept developed by French anthropologist René Girard. He observed that much (buying) behavior is not spontaneous or comes from within ourselves but is a reaction to what others around us desire and do. Peter Thiel, the first major...
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Written by Niek van Son MSc on September 30, 2022
Opportunity costs (alternative costs) what are they? And why are they important to entrepreneurs?
In this blog post, we discuss the concept of Opportunity Cost. Often this appears to be an underserved issue among SME executives. But it is an important parameter for SMEs. We explain exactly what Opportunity Cost means and how it plays a role in online marketing.
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Written by Niek van Son MSc on September 28, 2022
Lead generation for B2B. What is it? How do you get more leads?
In the b2b market, online findability is crucial. After all, in this market, companies orient themselves extensively online. By being well findable online during this orientation process, the chances of becoming a customer increase. There is a lot to be gained by cleverly focusing on online lead generation. This article describes...
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Written by Niek van Son MSc on July 22, 2022
Branded search: bidding on own and competitor's brand name
Bidding on your own brand name is often referred to by SME entrepreneurs as a waste of money. On our own brand name we are already at the top organically (unpaid) so why should we pay to be there? But what if a competitor also bids on your brand name? What do you do then?
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