Bigshopper

Many consumers automatically go to Google Shopping to see where they can buy a particular product the cheapest. Of course, you want your product to be at the front of the list then, so it stands out immediately. A Google CSS Partner helps you do just that. If you choose Bigshopper as your CSS partner, you will also save on Google click fees and increase the success rate of your advertising campaigns!

Company background

Bigshopper has been operating as a comparison site since 2007. The company operates in almost all countries in Europe, comparing millions of products. As a Google CSS Partner, Bigshopper is therefore a big name.

What does the tool do?

A Google CSS Partner helps you strengthen your online presence by improving your Google Shopping advertising campaigns. Bigshopper does this by participating on your behalf in auctions, which determine who bids the highest per click (CPC) and therefore who gets the best position in Google Shopping. As a result, the number of impressions goes up.

What is the benefit to our customers?

When you create a Google Shopping ad, it defaults to Google Shopping CSS as the CSS partner. However, Google charges 20% commission for each bid. Bigshopper CSS works with a fixed monthly rate and goes to the auction with 100% of your bid. That means you have a better chance of ranking higher and thus see your Google Shopping effectiveness increase. Therefore, the more often you participate in the auction, the greater your savings compared to Google Shopping CSS.

Benefits Bigshopper CSS

• 100% of your bid goes to the auction
• Product placement and notification included free of charge
• Comprehensive Help Center and support from Google
• Short lines of communication
• International level possible
• With Bigshopper Premium access to additional online marketing tools, such as the Uptime Monitoring Tool and a personal merchant page with SEO backlink.

Cons

• Bigshopper is a Self-Service CSS. This means that they do not manage shopping campaigns themselves, but outsource the setup and management to their partners. You still have to choose from more than 200 certified partners for this.
• Bigshopper does not help you set up the campaigns yourself.

Alternatives

As mentioned, you can also always use Google Shopping CSS to put your products online. Other alternatives include Producthero, Klarna and Beslist.nl. You can also work with multiple CSS partners at the same time to spread your opportunities and benefits.

Free trial

A lot of advertisers are not yet aware of their potential competitive advantage in the ad auction. So a good time to jump in! You can try Bigshopper CSS one month for free, are you interested? Send an email to mail@tasmanic.nl and we will help you out.