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Edon van Asseldonk MSc
Strategy & Innovation (MSc, University of Maastricht). SEO specialist for SMEs since 2008.
Hobby projects: card games.online
- Cycling
- Reading
Articles by Edon van Asseldonk MSc
Chamber of Commerce (KVK): What do they do?
If you are going to start your own business, one of the first steps you take is to register with the Chamber of Commerce (KVK). You register your company in the Trade Register and then it's official: your own...
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Choosing legal form: sole proprietorship or private limited company?
One of the first decisions you have to make as an entrepreneur is this: what legal form will you choose for your business? Will it be sole proprietorship or will you opt for a bv (limited liability company) or is a VOF the best for you...
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Brand policy: what is it? + benefits & developing
Branding is part of the marketing strategy that companies use to promote their brand. It goes beyond simply using a logo or a slogan. Brand policy is about exuding the values and identity of a...
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Rebranding: meaning - why - examples
Almost every company or brand runs into it at some point: it's time to rebrand. There can be all kinds of reasons to revamp your brand. Perhaps you want to attract a new target audience, the look and feel of your...
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Brand dilution (antonomasia): how a brand name becomes a generic name
It seems to be every entrepreneur's dream: coming up with a brand name for a product, which then becomes a household name in itself. That's brand dilution: a brand name becomes so established that people use it as a generic name for similar products. Take the blinds from...
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Company name check: don't just check the Chamber of Commerce
Coming up with a new business name can already be challenging. But once you've found the perfect name, you're not there yet. In fact, it is wise to check your business name before you start using it. In this article...
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Corporate film making: 10 tips & examples
Many companies nowadays use a corporate video. It has a good impact on online marketing and serves as a company's business card. In addition, it is very good for online findability on search engines like Google. It is of...
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Logo design: 3 options (do it yourself > have it done)
Do you want to create a logo for your company, association or for yourself? Designing your own logo can be done in several ways. You can get started yourself with free tools, or you can hire a professional to...
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Energy investment allowance in 2023 (EIA): here's what you need to know
In the Netherlands, we have three types of investment deduction. In this article we focus on the energy investment deduction. We explain what it is, when you may apply it and the amounts involved.
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WooCommerce vs Shopify: cost, review & own experiences
Are you going to start an online store, but in doubt which shopping system is best for your website? Then you will frequently come across WooCommerce and Shopify during your search. We would like to explain to you the differences between the two, WooCommerce vs Shopify, so that...
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