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Edon van Asseldonk MSc
Strategy & Innovation (MSc, University of Maastricht). SEO specialist for SMEs since 2008.
Hobby projects: card games.online
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Articles by Edon van Asseldonk MSc
Google E-E-A-T: betekenis & SEO verbeteren
Zoekmachine-optimalisatie is de afgelopen jaren fundamenteel veranderd. Waar SEO lange tijd draaide om keywords, links en techniek, ligt de nadruk vandaag steeds sterker op kwaliteit en betrouwbaarheid. Google wil niet alleen het meest relevante resultaat tonen, maar vooral de meest…
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Create a website briefing: in 8 steps a new website
A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the successful development of a new website.
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss aversion is and we will show examples. We also show...
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Choosing legal form: sole proprietorship or private limited company?
One of the first decisions you have to make as an entrepreneur is this: what legal form will you choose for your business? Will it be sole proprietorship or will you opt for a bv (limited liability company) or is a VOF the best for you...
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Brand policy: what is it? + benefits & developing
Branding is part of the marketing strategy that companies use to promote their brand. It goes beyond simply using a logo or a slogan. Brand policy is about exuding the values and identity of a...
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Rebranding: meaning - why - examples
Almost every company or brand runs into it at some point: it's time to rebrand. There can be all kinds of reasons to revamp your brand. Perhaps you want to attract a new target audience, the look and feel of your...
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Brand dilution (antonomasia): how a brand name becomes a generic name
It seems to be every entrepreneur's dream: coming up with a brand name for a product, which then becomes a household name in itself. That's brand dilution: a brand name becomes so established that people use it as a generic name for similar products. Take the blinds from...
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Company name check: don't just check the Chamber of Commerce
Coming up with a new business name can already be challenging. But once you've found the perfect name, you're not there yet. In fact, it is wise to check your business name before you start using it. In this article...
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Corporate film making: 10 tips & examples
Many companies nowadays use a corporate video. It has a good impact on online marketing and serves as a company's business card. In addition, it is very good for online findability on search engines like Google. It is of...
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Chamber of Commerce (KVK): What do they do?
If you are going to start your own business, one of the first steps you take is to register with the Chamber of Commerce (KVK). You register your company in the Trade Register and then it's official: your own...
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