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- 14 years of online experience
- Moving fast = faster results
- Flexible
Why a strong corporate identity is indispensable
A strong corporate identity is more than a logo or a set of colors: it's the visual translation of your brand story. It defines how customers recognize, trust and remember your company. At Tasmanic, we help companies develop a professional corporate identity that is not only beautiful, but also strategically sound. Every shape, color and letter contributes to one clear brand image.
A well-designed corporate identity creates recognition, consistency and credibility. And that's exactly what you need in a market where consumers and business customers see dozens of brands passing by every day.
The challenges of corporate identity development
Many companies struggle with their visual identity. Do you recognize this?
- Your current corporate identity feels outdated or no longer appropriate for your brand.
- Your communication is not consistent. Every communication looks slightly different.
- Your logo doesn't work well in different formats or on digital channels.
- The look and feel of your brand no longer matches your target audience or positioning.
A strong corporate identity solves this: it creates calm, recognition and professionalism.
Recognizability
Your brand is instantly recognized among competitors
Professionalism
A consistent look builds trust with customers and partners.
Efficiency
One clear style makes communication faster and easier.
Coherence
From website to email signature, everything exudes the same brand.
Why corporate identity development at Tasmanic?
We combine strategic brand thinking with design expertise. Our designers work closely with marketers and copywriters so that every visual choice contributes to your brand goals.
- Strategic & creative: design based on brand strategy, not just feeling.
- Experienced designers: experience with brands in tech, finance, B2B and retail.
- Consistent execution: we translate your corporate identity directly to website, social and campaigns.
- Measurable results: brand awareness and conversion improve visibly through strong design.
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Pragmatic approach
Our corporate identity projects are practical and goal-oriented. No vague concepts, but concrete actions that help your business grow.
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Scientific marketing knowledge
Our approach is based on science-based marketing insights, such as those of Byron Sharp and Daniel Kahneman.
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Short lines and personal contact
We believe in short lines, fast communication and a personal approach. You always have direct contact with specialists who understand your business.
Good branding makes the difference
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82%from consumers
More loyalty
82% of consumers are more likely to choose a brand they recognize, even if an alternative is cheaper (Nielsen, 2021)
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13%Higher prices
Higher prices
Strong brands can charge up to 13% higher prices for similar products (McKinsey, 2021).
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50%More repeat purchases
More repeat purchases
Companies with a strong brand identity attract 50% more repeat purchases (Accenture, 2020).
Get in touch
Are you interested in using our marketing services for more sales growth? Then get in touch now.
Our approach: from strategy to design
At Tasmanic, we believe a corporate identity only works when it stems from a strong brand strategy. That's why we develop visual identities that are not only aesthetically pleasing, but also make sense in terms of content.
Brand strategy & positioning
We start with the foundation: who are you as a brand, what do you stand for and who do you want to reach? We define your brand values, tone of voice and distinctiveness.
Concept & design direction
Based on that strategy, we create multiple visual directions. Think colors, typography, shapes and image styles. This way you can immediately see how your brand can develop visually.
Design & development
We design all the essential elements of your corporate identity: logo, typography, use of color, iconography, patterns and photography style. Each component fits together perfectly.
Implementation and activation
We make sure your brand becomes visible through communication channels such as your website, on- and offline campaigns and social media.
Implementation & brand manual
A corporate identity is only powerful if it is consistently applied. That's why we provide a style manual (brand guide) that helps you keep all guidelines clear, from social posts to print.
Our working area is mainly in the south of the country: Eindhoven, Den Bosch, Tilburg, Helmond, Venray, Weert, Venlo, Roermond. But we also have clients in the Randstad. For branding, location is not so important.
One call can't hurt, right?
Tell me, Niek, your story and share your goals and desires. I promise to tell you honestly if and how we can improve your results. Is there little to gain? Then I'll tell you honestly. Let's just call: 085 019 1099.
Our design services
Some companies just need a new logo, others want to modernize their entire brand. We offer customized solutions. From logo design and rebranding to photography and iconography styles. So you don't just get a new design, but a complete system that will future-proof your brand.
Frequently Asked Questions
Average 4-8 weeks, depending on the scope of the project, number of feedback rounds and response time.
Yes, we often modernize existing logos to better reflect current brand strategy and digital applications.
Sure. We design everything down to business cards, email signatures and social templates.
If your brand no longer feels consistent or contemporary, or your target audience has changed, a new visual identity is often the logical next step.
Yes, we'll make sure your new corporate identity is applied right away in web design, advertisements and other marketing tools.
