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Articles about Websites
Discover practical insights on creating, managing and optimizing websites. From initial briefing and CMS selection to hosting and website translation - our articles will help you every step of your online presentation.
SEO & UX (user experience) design
The days when SEO was all about keywords have been over for a while. Google rates websites on their actual user experience. Since updates such as Core Web Vitals, Page Experience and the...
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AIO / AEO / GEO for entrepreneurs: this is how you will be chosen by AI
AI-driven search results are turning online marketing ground rules upside down: increasingly, users are getting a direct response, and only then linking to websites. Those who want to stand out not only optimize for...
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Create a website briefing: in 8 steps a new website
A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the...
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Landing page: Definition, optimization & examples
As an entrepreneur, do you feel that your ads are bringing in visitors but not customers? That your message is not convincing visitors to take action? Chances are your landing page...
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SEO specialist? What does an expert with 15 years of experience do?
Every day, thousands of potential customers search for products or services like yours. The question is: will they find your company, or will they end up with your competitor every time? Without...
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Writing good SEO texts in 4 steps
A good SEO text is one that gives visitors to the page what they are looking for. Depending on the search term(s) the page is targeting, this can be a long article...
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Lead generation: What is it? & How do you get more leads?
In the b2b market, online findability is crucial. After all, in this market, companies orient themselves extensively online. By being easily findable online during this orientation process, the chances that they...
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Digital marketing in 2025: definition, strategy & trends
Digital marketing has long since ceased to be a nice-to-have; it is now the beating heart of almost every successful business. Customers live, buy and compare online, and your business...
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Online / internet marketer: work, training & salary
On the Internet, where competition is just a click away, an online marketer is the lynchpin between online strategy, data and execution.
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Online marketing: meaning & more return from your website
In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.
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