Enterprise

Content marketing: meaning, strategy & examples

Content marketing has become one of the most powerful methods for attracting customers, building trust and strengthening long-term relationships.

B2B marketing: meaning & strategy (incl. step-by-step plan)

Successful B2B marketing is not a coincidence, but a combination of science and the right strategy. Research shows that as many as 77% of B2B buyers have already largely made their purchase decision...

Content strategy: comprehensive roadmap (incl. examples)

A powerful content strategy makes the difference between content that gets ignored and content that truly converts.

Inbound marketing: meaning, strategy & b2b examples

First, let's look at the definition of inbound marketing, as established by the originators of the term: You want to stop annoyingly pursuing customers and instead make sure...

Online marketing specialist with 14 years of experience

Companies growing fast online often have one position well filled: that of online marketing specialist. A strategic expert who knows how to convert website visitors to customers and turn your advertising budget...

Setting goals: from strategic to tactical

Proof of concept: what is it & how does it work?

Most product introductions fail. Test whether your idea is also a GOOD idea. The sooner you can test a concept to the market via proof of concept, the better. It...

Automatically translate your website: 6 tools

If you want to sell your products or services abroad, you need to have a multilingual website. Whereas before, you had to manually translate your entire website page by page...

Starting your own webshop: roadmap, tips & pitfalls

Online shopping is hip. Many Dutch people find it more pleasant to store online now instead of going into town. Starting your own online store is therefore definitely...

B2b (business to business): meaning, examples + difference b2c

B2b is an abbreviation from economics that stands for business to business. It refers to companies that provide goods or services to other companies. A b2b company does business ...