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Articles on Entrepreneurship
Practical articles for starting and growing entrepreneurs. From creating a business plan to choosing the right legal form, managing bank accounts and efficient accounting - discover essential knowledge for entrepreneurial success.
Cognitive dissonance: meaning - examples & marketing
You've just invested in an expensive marketing campaign, but shortly thereafter you read an article that this strategy is outdated. An immediate gnawing feeling arises: have you made the wrong...
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Mental availability (brand salience): brand growth according to Byron Sharp
Why do some brands spring to mind first, while others quickly fade into oblivion? The answer is a powerful psychological phenomenon: mental availability
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Lead generation: What is it? & How do you get more leads?
In the b2b market, online findability is crucial. After all, in this market, companies orient themselves extensively online. By being easily findable online during this orientation process, the chances that they...
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Digital marketing in 2026: definition, strategy & trends
Digital marketing has long since ceased to be a nice-to-have; it is now the beating heart of almost every successful business. Customers live, buy and compare online, and your business...
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Mere exposure effect: meaning & marketing
The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and...
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FOMO (Fear Of Missing Out): meaning & uses in marketing
When ChatGPT suddenly went viral worldwide in late 2022, there was an immediate urge among entrepreneurs to 'do something with AI'.
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Scale up: accelerate meaning & growth with marketing
Successfully scaling up is every entrepreneur's dream, but why do only a handful of companies manage to really break through? While one company grows at lightning speed, others struggle.
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Online marketing: meaning & more return from your website
In a world where the digital click has become as powerful as a personal handshake, online marketing has become the ultimate bridge between businesses and their audience.
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B2b SEO: complete strategy with step-by-step plan
For b2b companies, search engine optimization (SEO) is more than just ranking higher in Google. It is the key to visibility, credibility and ultimately more valuable leads.
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Local SEO: good local findability = smart marketing
Every minute, people perform thousands of local searches: from "restaurant near you" to "best hairdresser Eindhoven." For your business, this potentially means a constant stream of new customers searching for...
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