Articles about Brands
Our articles on brand identity and strategy. Discover articles on brand names, brand registration, rebranding, brand strategy and company names. Learn how to position your brand distinctively and memorably.
Trademark: meaning & what do the signs (®, ™ and ©) mean?
In today's competitive marketplace, protecting intellectual property and brand identity is critical to a company's success. An important aspect of this is understanding and...
Read more10 creative examples of company names
Coming up with an original company name is considered a big challenge by many entrepreneurs. For your products or services themselves, you are always brimming with ideas. But a good name...
Read moreMitsubishi Pajero and 4 other brand names that were not successful
A brand name can sound very nice and cool in your native language. Then, if you want to conquer the international market with your product or service, it is tempting to use your...
Read moreAdd, change, check & register trade name
Coming up with and registering the right trade name is one of the first things you do when starting a business. In this article, we'll tell you all about...
Read moreWhere did the name of the company Amazon come from?
Once started as an online bookstore, today Amazon is one of the largest trading and tech companies in the world. Founder Jeff Bezos is one of the world's richest people....
Read moreCompany name check: don't just check the Chamber of Commerce
Coming up with a new business name can already be challenging. But once you've found the perfect name, you're not there yet. After all, it is wise to use your business name...
Read moreBrand dilution (antonomasia): how a brand name becomes a generic name
It seems to be every entrepreneur's dream: coming up with a brand name for a product, which then becomes a household name in itself. That's brand dilution: a brand name becomes so ingrained that people find it...
Read moreRebranding: meaning - why - examples
Almost every company or brand runs into it at some point: it's time to rebrand. There can be all kinds of reasons to revamp your brand. Perhaps you want...
Read moreBrand policy: what is it? + benefits & developing
Branding is part of the marketing strategy that companies use to promote their brand. It goes beyond just using a logo or a slogan. Brand policy involves...
Read moreTrademark protection & trademark monitoring: what to do after registration?
For you as a business owner, it is very important to protect your trademark. This starts with registering your trademark, but this process does not stop there. It is still necessary...
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