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Articles about Brands
Our articles on brand identity and strategy. Discover articles on brand names, brand registration, rebranding, brand strategy and company names. Learn how to position your brand distinctively and memorably.
Coming up with company names in 2025: the complete guide
Have you ever heard a company name and thought, "If only I had thought of that one!"? A rock-solid company name should be more than just a nice play on words. It is your shortest elevator pitch.
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Build strong brand with these 8 components (+3 tips)
What exactly is a brand? We define brand as follows: a brand is a concept (in the form of a name, term, design or symbol) used for...
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Register brand name in 9 steps
After months of brainstorming and deliberation, have you been able to come up with the brand name for your product or service? Then of course you want to capture it as soon as possible, before someone else uses it with your...
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How did the name Google come about?
As exaggerated as it sounds, a life without Google is almost impossible to imagine for many people. We not only use the search engine Google, but also Gmail, Google...
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Change company name? Consequences are bigger than just CoC of Commerce
In some situations, unfortunately, you cannot escape it and it is necessary to change your brand name or company name. There can be a variety of reasons for this; the old name includes...
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Does your company name already exist? The same name is sometimes possible
Coming up with a company name is not easy. The name should be able to last for years, should fit your product or service and ideally should also fit your core values....
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Brand story: Storytelling for brands including examples
Scoring with a new venture? That starts with having a strong brand. We know all about that. Many startups in the Netherlands begin full of good ideas and elaborate business plans....
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Company name generators: Top 12 Dutch and English (free & paid)
Having trouble coming up with a business name? Then it may work to is use a business name generator. You can find inspiration here, or maybe you'll find...
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Coming up with a brand name: 12 tips for a good name
How do you come up with a brand name? If you're looking for tips on how to come up with a good brand name, there are a few things to consider....
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Why is Apple called Apple? + logo & founders
Of course, we all know what Apple is and what the company makes: computers, phones, tablets and smartwatches. None of these successful products has anything to do with fruit....
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