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Articles on Strategy
Discover scientific insights, smart analysis and practical advice for developing and implementing effective business strategies. Our articles help entrepreneurs and marketing professionals make informed strategic choices that drive brand growth and business success.
Positioning your brand: what is it? Strategy & roadmap
Positioning your business is one of the most important aspects of your business strategy. It determines the type of customers you attract and sets you apart from the competition. What makes it...
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The MDC model: help in positioning your company or brand
Of course, as a business owner, you want your brand to become firmly established in the minds and hearts of your target audience. To achieve that goal, it is important to...
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Business acquisition: selling or buying a business?
A business acquisition is an exciting step in entrepreneurship. Perhaps you want to acquire another business to strengthen your existing one. Or, with an acquisition, you are putting your first...
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