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Articles on Strategy
Discover scientific insights, smart analysis and practical advice for developing and implementing effective business strategies. Our articles help entrepreneurs and marketing professionals make informed strategic choices that drive brand growth and business success.
Keyword research in 2026: here's how to do it
What is your customer's problem and the potential of your solution? A keyword research will answer these questions. It can be the basis of your website structure, content strategy or...
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Marketing: what is it? + misunderstanding cleared up
There are still hordes of people - even with marketing in their job titles - who confuse marketing, communications and media. For consumers, marketing is often (bad) advertising. For professionals...
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Google Ads' keyword planner: the pros & cons
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
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Why, How, What - Simon Sinek's Golden Circle model
Many startup entrepreneurs turn to Simon Sinek's Golden Circle theory when they start creating their business plan. According to this theory, you should start with the why question of your...
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What is offline marketing? Channels and original examples
Getting noticed offline with your business hopelessly old-fashioned? No way! In fact, the power of offline advertising is very strong. In this blog post we discuss offline promotion in detail. So learn...
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Customer journey: Definition & how do you deploy the customer journey?
The customer journey is a marketing model that represents the process a consumer goes through when purchasing a product or service. As a business owner, if you have an understanding of this,...
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Go-to-market strategy in 10 steps
A go-to-market strategy is a business strategy that your company can use to market your product or service. It is a systematic approach that a company uses...
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Creating a business plan (business plan)
To quote an ancient cliché: a good start is half the battle. This is true for everything, especially starting a business....
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AIDA model: meaning, explanation and examples
The AIDA model is a classic marketing model in which you create an effective advertising campaign or sales strategy by following 4 steps. The model is simple and effective making it already more...
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Corporate branding: meaning & roadmap
Do you want to build a strong brand with your company? Then corporate branding is valuable for your business. This concept and its strategies will help you turn your company into a...
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