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Articles on Optimization
Discover methods and techniques to continuously improve your marketing and business processes. From conversion optimization and A/B testing to data-driven improvements - our articles help you achieve measurable results and reach your goals more effectively.
Compound interest: the power of exponential growth
Imagine you have one euro that doubles every day. After ten days you have a thousand euros, but after twenty days you have a million. This mind-boggling principle is called...
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...
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KPIs: what are they? + how do you determine them?
Measuring what you MUST know. On what outcome measures is success determined? A seemingly simple question that leads to a not too convincing answer at many companies.
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Proof of concept: what is it & how does it work?
Most product introductions fail. Test whether your idea is also a GOOD idea. The sooner you can test a concept to the market via proof of concept, the better. It...
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A/B testing: what is it? + tutorial
What if you could increase your online sales by 20% with one simple change? Sounds too good to be true? Yet this is exactly what is possible with the help of...
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Anecdotal fallacy: meaning & examples
One bad experience with an agency and you decide that online marketing doesn't work. A fellow entrepreneur tells you at a networking event that TikTok is the future, and you throw your strategy...
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