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Articles on Models
Discover valuable marketing models and frameworks for strategic decision-making. From classic analyses to modern growth methods - our articles help you structure and purposefully solve complex business issues.
Category Entry Points (CEPs): meaning & use in marketing
Imagine this: a potential customer has a problem, need or desire. Thirsty on a hot day, leakage after a storm, or a CFO who needs to reduce costs. In that...
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Black Swan events: What entrepreneurs can learn from Nassim Taleb
Black swans don't exist, until you do see one. That is precisely the gist of Nassim Nicholas Taleb's famous Black Swan theory. His insights painfully expose how...
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...
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Why, How, What - Simon Sinek's Golden Circle model
Many startup entrepreneurs turn to Simon Sinek's Golden Circle theory when they start creating their business plan. According to this theory, you should start with the why question of your...
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Making SWOT analysis in 5 steps
A SWOT analysis is a strength-weakness analysis. It is an easy method for quickly understanding where you stand with your business. What is going well, what needs more attention...
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Business Model Canvas: 9 building blocks, explanations & examples
Are you starting a new business or establishing a different revenue model? The Business Model Canvas helps you map out your business plan in one A4 in a clear and structured way....
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Maslow's pyramid (pyramid of needs): Explanations, applications & critiques
Maslow's pyramid, also known as Maslow's pyramid of needs, is one of the most influential psychological theories in history. The model offers insight into human...
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AIDA model: meaning, explanation and examples
The AIDA model is a classic marketing model in which you create an effective advertising campaign or sales strategy by following 4 steps. The model is simple and effective making it already more...
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The MDC model: help in positioning your company or brand
Of course, as a business owner, you want your brand to become firmly established in the minds and hearts of your target audience. To achieve that goal, it is important to...
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Brand Key Model: What is it? + Free template
The brand key model is a marketing model that companies use to position their brand. In the model, you take 9 steps from which your positioning follows. In this blog post, tell...
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