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Articles on Models
Discover valuable marketing models and frameworks for strategic decision-making. From classic analyses to modern growth methods - our articles help you structure and purposefully solve complex business issues.
Business Model Canvas: 9 building blocks
Are you starting a new business or establishing a different revenue model? The Business Model Canvas helps you map out your business plan in one A4 in a clear and structured way....
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Making SWOT analysis in 5 steps
A SWOT analysis is a strength-weakness analysis. It is an easy method for quickly understanding where you stand with your business. What is going well, what needs more attention...
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Maslow's pyramid (pyramid of needs): Explanations, applications & critiques
Maslow's pyramid, also known as Maslow's pyramid of needs, is one of the most influential psychological theories in history. The model offers insight into human...
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Why, How, What - Simon Sinek's Golden Circle model
Many startup entrepreneurs turn to Simon Sinek's Golden Circle theory when they start creating their business plan. According to this theory, you should start with the why question of your...
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AIDA model. Meaning, explanation and examples
The AIDA model is a classic marketing model in which you create an effective advertising campaign or sales strategy by following 4 steps. The model is simple and effective making it already more...
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The MDC model: help in positioning your company or brand
Of course, as a business owner, you want your brand to become firmly established in the minds and hearts of your target audience. To achieve that goal, it is important to...
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Brand Key Model: What is it? + Free template
The brand key model is a marketing model that companies use to position their brand. In the model, you take 9 steps from which your positioning follows. In this blog post, tell...
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Ansoff matrix: Growth strategy model & examples
Just started your own business, or maybe you've had a business for a while but want to take the next step? In this article, we explain how to get your...
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Category Entry Points (CEPs): Definition and Tips
How do you get people to think of your business precisely at the moment they plan to buy? That's an important question that entrepreneurs...
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What is a Black Swan Event (Nassim Taleb) & application in marketing
The black swan did not exist. Until the first one was spotted. The black swan represents a highly unlikely event that happens anyway. Virtually all really important events in the world...
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