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Articles on Entrepreneurship
Practical articles for starting and growing entrepreneurs. From creating a business plan to choosing the right legal form, managing bank accounts and efficient accounting - discover essential knowledge for entrepreneurial success.
Zero-sum bias: meaning of zero-sum thinking and zero-sum game
Two furniture stores on the same street. Intuitively, you think: they are picking off each other's customers. Yet the opposite happens. Shopping malls, restaurants and car dealers who work in clusters attract more customers together than...
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Starter deduction 2026: conditions, amount & explanation
The start-up deduction can save start-up entrepreneurs thousands of dollars in taxes. But only if you meet the conditions. Many entrepreneurs know that a scheme exists, but don't understand exactly...
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Sunk cost fallacy: meaning, examples and explanations
Why do entrepreneurs continue to invest in campaigns that are structurally underperforming? Why do teams continue to work on projects when everyone feels the momentum is gone? And why is quitting often harder than...
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Cognitive bias: meaning, explanation and types of biases
People make thousands of decisions every day, often faster than they realize. In doing so, our brain uses mental shortcuts. Heuristics that help us act quickly, but that also make systematic thinking errors...
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ChatGPT in marketing: faster growth & more focus
Marketing only pays off when actions are scalable, measurable and repeatable. ChatGPT makes that possible by accelerating the three most time-consuming parts of marketing: ideation, production and optimization.
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Opportunity cost (opportunity cost): meaning & marketing
Every dollar and hour you spend on option A, you can't spend on option B. That missed value is called opportunity cost. This article translates the economist's concept...
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Coming up with company name in 2026: the complete guide
Have you ever heard a company name and thought, "If only I had thought of that one!"? A rock-solid company name should be more than just a nice play on words. It is your shortest elevator pitch.
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Mimesis: meaning, working & application in (online) marketing
Why do successful companies so often look alike? Whether it's streaming services following Netflix, smartphone manufacturers imitating Apple's designs, or Dutch webshop entrepreneurs who have the one design...
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Physical availability: meaning & tips
Can potential customers easily find and buy your brand if they want to? That's physical availability. (Re)knowing and thinking about your brand in a buying situation is called mental...
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Choosing online marketing channels: spreading risk is essential
Online marketing offers entrepreneurs many opportunities to attract new customers and strengthen existing relationships. But the speed at which digital channels are changing also brings risks....
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