Corporate film making: 10 tips & examples

Introduction

Many companies nowadays use a corporate video. It has a good impact on online marketing and serves as a company's business card. In addition, it is very good for online findability on search engines like Google. It is important that people get a good, confidential feeling about you or your company. A video is one of the tools that can give a customer that final push. It is absolutely advisable to make a company video and show it in as many places as possible. Not so handy yourself? You can also outsource it and have a corporate video made.

In this article we will give you tips on making a good corporate video, an example and what the benefits are.

10 tips for making a good corporate video

Tip 1: Define your goal

Before you start making a corporate video, it is important to determine its purpose. Do you want to inform, inspire or convince? Keep this goal in mind throughout the production process.

Tip 2: Know your target audience

It is important that your corporate video connects well with your target audience. Make sure you know who your target audience is and what their needs and interests are. Match the content and style of your video to the target audience to make a greater impact.

Tip 3: Tell a story

A good story captures and holds attention. Build your corporate video around a story that is relevant to your target audience and your message. To write a good story, you can use storytelling techniques. Try to include aspects of your brand story here as well.

Tip 4: Apply emotion

In addition to numbers and facts, try to include emotion in your corporate video. Besides the emotion people show in your video, there are a number of other possibilities. Consider the music you use, where you shoot the corporate video and the way it is filmed. Emotion is a powerful tool to get your message across and leave a lasting impression. Therefore, use emotion in your corporate film to engage and motivate your viewers.

Tip 5: Keep it short and sweet

Most people have a short attention span, so keep your video short and to the point. Try to get your message across in no more than 2-3 minutes, depending on your goal. If you want to create awareness for your business, it's smart to keep the video on the short side. If you want to convince or spur the viewer into action you will be more on the 2-3 minute side. You don't want to cram all the information available about your company into 3 minutes. Therefore, try to incorporate two or three points of interest in your business video that you want to convey to your target audience at that time.

Tip 6: Make your corporate video timeless

Avoid using temporary trends or references that can quickly become outdated. After all, you don't want to create a new corporate video every year. Therefore, choose a timeless style and message that will remain relevant for a longer period of time when creating your corporate video. When determining the message of the corporate film, choose core values of the company, these will often not change over the long term.

Tip 7: Use clear and professional visuals

Provide high-quality images and visuals to support your message. This will give your video a professional look and make it more appealing to your viewers. It may be smart to hire an outside party to shoot the corporate video. They have the right equipment to create high-quality images.

Tip 8: Add subtitles

It's good to think about possible limitations of your target audience. By adding subtitles to your corporate video, you make your video more accessible to a wider audience. For example, consider people with hearing difficulties or people who watch it without sound.

Tip 9: Optimize for mobile devices

We live in an age where almost everyone has a mobile device and uses it constantly. Therefore, you can be sure that your corporate video will be played on all kinds of different devices. Therefore, it is wise to have your corporate film optimized for mobile viewing so that those viewers will also get a fine viewing experience.

Tip 10: Analyze and improve

After you publish your corporate video, analyze the results and feedback from your target audience. Use these insights to improve your future corporate video and get your message across even more effectively.

Examples of a corporate film

For the examples, we use corporate video from Brookz. Brookz is a platform where you can buy or sell businesses.

In the first example, we see introduction film where you are introduced to Brookz. The corporate film is short and powerful, and the main core values of Brookz come out well.

In the second example, we see a short corporate video made for the national acquisition day that Brookz organizes annually (event video). The different types of images used, brief moments with close ups and the emotions in the audience are all well shown in the video.

Benefits of a good corporate film

1. Videos are becoming increasingly important

Everyone is watching videos on their phones these days. Every day millions of people browse social media channels and programs like Youtube. Even while visiting the restroom, that phone is soon pulled out again. It looks like this is only going to get more so. Today, some 66% of all Internet searches are related to videos. This, too, continues to grow. Videos increase the chances of being found online, allowing more people to see your business on screen. So it's important to participate in this to avoid falling too far behind your competitors.

2. Better image of the company

A corporate film is a means of showcasing a company, service or brand. After all, there is always a thought behind a company. In a video you can easily convey this thought and message. The video should show what kind of company it is, what they offer and what they want to convey. With a video you can easily convey a certain feeling. Bringing colleagues into the picture is already an example of introducing people to the company. A video works better than text or a photo.

3. Greater reach on social media

People relate to a video faster than text. Having a company video made and posting it on social media will greatly increase the reach of the video. By sharing it yourself, as well as other colleagues, many people will see the video pass by. A good video is regularly shared by people on Facebook alone. People who like you or with whom you work. And the more people get to know your company, the greater the chance of a new client.

4. Excite people

With a video, you can excite people. You can entice, inform and instruct these people, actually potential customers. Giving the necessary information combined with good music or catchy images can inspire an individual or company. With good visuals and catchy music, even a movie about staples can be interesting. People's feelings can be perfectly anticipated. This makes the message stick just that little bit longer. And who knows what will come out of that.

5. Higher in Google

If you use a corporate video, your website will rise in Google. Not only will you as a website get a higher value and ranking from Google. If they notice that your topic is searched a lot, the video will automatically move up in the rankings. Especially if you make good use of a mix between text, images, music and video. So it is important that you create a nice, informative video. This way, you will rank high in Google and be found sooner. Let those customers flood in.