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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Choice overload (choice stress): meaning & examples in marketing
Think about choosing a new smartphone. There used to be only a few models available, which made choosing relatively easy. Today, the market is flooded with hundreds of models, each...
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Salience bias: meaning & examples in marketing
As an entrepreneur, your decisions may be influenced more by salient recent events than by objective data, a phenomenon known as salience bias. In this article, we explore how this...
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Status quo bias: meaning & examples
Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the status quo, even when it is not optimal. Take for example...
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Ostrich (ostrich) effect: meaning & examples
Do you think AI won't take off? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on...
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Hindsight bias: meaning & examples
There are very many people who can explain in hindsight why certain events occurred, but very few who can predict in advance that they will occur. Looking back, everything is very clear....
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Zero-sum bias: meaning & examples
A customer who goes to the competitor's store will not become a customer of yours, right? This is a typical example of the zero-sum bias. Residential stores, however, have discovered that...
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Anecdotal fallacy (Volvo fallacy): meaning & examples
The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...
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Cheerleader effect: meaning & examples
Have you ever heard that you appear more charming when surrounded by a group? This fascinating phenomenon is known as the cheerleader effect. In this article, we dive into...
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Selective perception: meaning & examples in marketing
I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...
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Google effect (digital amnesia): meaning & examples
Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information...
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