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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Action bias: meaning & examples in marketing
Imagine this: you have an important presentation for a potential client, but the technology is not cooperating. In frustration, you keep restarting the presentation repeatedly, despite the fact that it...
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Affect heuristic: meaning & examples in marketing
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic has a role...
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Ambiguity effect: meaning & examples in marketing
People may be reluctant to use AI because they still rely more on human actions than on the unknown and mysteriousness of AI. In doing so, they do run the...
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Commitment bias: meaning & examples in marketing
Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to...
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Priming effect: meaning & examples in marketing
Imagine smelling the fragrance of freshly baked bread as you enter the supermarket; the chances are now a lot better that you will be left with a loaf of bread in...
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Nostalgia effect: meaning & examples in marketing
You are walking in the store and suddenly you see, smell or hear something that reminds you with warm feelings of a happy time in your life. You have...
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Salience bias: meaning & examples in marketing
As an entrepreneur, your decisions may be influenced more by salient recent events than by objective data, a phenomenon known as salience bias. In this article, we explore how this...
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Status quo bias: meaning & examples
Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the status quo, even when it is not optimal. Take for example...
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Ostrich (ostrich) effect: meaning & examples
Do you think AI won't take off? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on...
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Hindsight bias: meaning & examples
There are very many people who can explain in hindsight why certain events occurred, but very few who can predict in advance that they will occur. Looking back, everything is very clear....
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