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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Mere exposure effect: meaning & marketing
The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and...
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FOMO (Fear Of Missing Out): meaning & uses in marketing
When ChatGPT suddenly went viral worldwide in late 2022, there was an immediate urge among entrepreneurs to 'do something with AI'.
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Loss aversion (loss aversion): meaning & examples in marketing
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss...
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Serial position effect: meaning & examples
'First impressions count' and 'close with a bang'. They are those clichés, but they do possess a kernel of truth! They have everything to do with...
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Self serving bias: meaning & examples
As entrepreneurs, we are constantly faced with important decisions and evaluations. We analyze our performance, adjust where necessary and plan for the future. But how objective are we really ...
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Just-world hypothesis: meaning & examples
You believe that hard work and dedication automatically lead to success. A comforting thought, right? But what if this belief - known as the "just-world hypothesis" or just-world hypothesis - has caused our understanding...
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Bounded rationality: meaning & examples
As a business owner, you must make dozens of decisions every day. From small choices about office supplies to strategic decisions about investments or personnel management. In an ideal world, for every decision, you would have all the...
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Representativeness heuristic: meaning & examples of this bias
Picture this: A new employee comes in who looks exactly like your most successful salesperson ever. You immediately predict he's going to be a top performer. Or a potential customer who...
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Action bias: meaning & examples in marketing
Imagine this: you have an important presentation for a potential client, but the technology is not cooperating. In frustration, you keep restarting the presentation repeatedly, despite the fact that it...
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Affect heuristic: meaning & examples in marketing
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic has a role...
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