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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Peak-end rule: betekenis – voorbeelden & marketing
Mensen beoordelen ervaringen niet op basis van het geheel, maar op enkele bepalende momenten. Vooral het meest intense moment en het einde wegen zwaar in hoe een ervaring wordt herinnerd.…
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Gambler's Fallacy: meaning & examples
De Gambler’s Fallacy is een denkfout waarbij mensen verwachten dat toeval zichzelf corrigeert. Na een reeks van dezelfde uitkomsten voelt het logisch dat “het nu wel moet omslaan”, terwijl de…
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Sunk cost fallacy: betekenis, voorbeelden en uitleg
Waarom blijven ondernemers investeren in campagnes die structureel onderpresteren? Waarom werken teams door aan projecten terwijl iedereen voelt dat het momentum weg is? En waarom is stoppen vaak moeilijker dan…
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Cognitive bias: meaning, explanation and types of biases
People make thousands of decisions every day, often faster than they realize. In doing so, our brain uses mental shortcuts. Heuristics that help us act quickly, but that also make systematic thinking errors...
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Availability heuristic / bias: meaning & marketing
Why do some trends suddenly seem to be everywhere and others quietly disappear from view? Why do we overestimate risks that are much talked about, but ignore structural opportunities that are less...
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Endowment effect (endowment effect): meaning & marketing
Those who understand this psychological mechanism not only gain a better understanding of their own decision-making, but also that of customers, investors and employees. After all, the endowment effect touches everything that...
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Mimesis: meaning, working & application in (online) marketing
Why do successful companies so often look alike? Whether it's streaming services following Netflix, smartphone manufacturers imitating Apple's designs, or Dutch webshop entrepreneurs who have the one design...
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Anchoring bias (reference effect): definition & use in marketing
Why does that €15,000-a-year software package suddenly seem inexpensive? Because you just turned down a €30,000 offer. This psychological phenomenon is called the anchoring bias: your brain adheres to...
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Cognitive dissonance: meaning - examples & marketing
You've just invested in an expensive marketing campaign, but shortly thereafter you read an article that this strategy is outdated. An immediate gnawing feeling arises: have you made the wrong...
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Mere exposure effect: betekenis & marketing
The brain prefers to store at what feels familiar. The mere exposure effect describes how familiar stimuli (words read, images viewed, sounds heard, etc.) feel more pleasant to the brain, and...
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