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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Zero-sum bias: meaning of zero-sum thinking and zero-sum game
Two furniture stores on the same street. Intuitively, you think: they are picking off each other's customers. Yet the opposite happens. Shopping malls, restaurants and car dealers who work in clusters attract more customers together than...
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Choice overload: how to prevent choice stress in your customers
You probably know the drill: a potential customer visits your website, looks at your offer and leaves without doing anything. Not because your products or services aren't good enough, but...
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Google effect (digital amnesia): meaning & marketing
When was the last time you knew a phone number by heart? Twenty years ago, most people could remember multiple numbers: from friends, family and work. Nowadays,...
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Baader-Meinhof phenomenon (frequency illusion) explained
You buy a new car. A few days later, it seems like everyone suddenly drives that exact same model. As if the number of cars on the road went from one to...
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Peak-end rule: meaning - examples & marketing
People do not judge experiences based on the whole, but on a few defining moments. Especially the most intense moment and the ending weigh heavily in how an experience is remembered....
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Gambler's Fallacy: meaning & examples
The Gambler's Fallacy is a fallacy in which people expect chance to correct itself. After a series of the same outcomes, it feels logical that "things must be turning around now," whereas the...
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Sunk cost fallacy: meaning, examples and explanations
Why do entrepreneurs continue to invest in campaigns that are structurally underperforming? Why do teams continue to work on projects when everyone feels the momentum is gone? And why is quitting often harder than...
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Cognitive bias: meaning, explanation and types of biases
People make thousands of decisions every day, often faster than they realize. In doing so, our brain uses mental shortcuts. Heuristics that help us act quickly, but that also make systematic thinking errors...
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Availability heuristic / bias: meaning & marketing
Why do some trends suddenly seem to be everywhere and others quietly disappear from view? Why do we overestimate risks that are much talked about, but ignore structural opportunities that are less...
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Endowment effect (endowment effect): meaning & marketing
Those who understand this psychological mechanism not only gain a better understanding of their own decision-making, but also that of customers, investors and employees. After all, the endowment effect touches everything that...
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